Toasting to the Launch of 10 USA During NYFW

We celebrated with Nordstrom plus some special guests.

It is official: We’re pleased to say our transatlantic journey to the US is a success as our first issue has hit the stands. And there’s no better way to celebrate than during the peak of New York fashion week with a cheeky cocktail followed by a family style dinner. The 10 USA teamed up with our good pals at Nordstrom last night to do just that at the legendary Chelsea Hotel. 

Friends and loved ones such as Senior Vice President of Creative Merchandising at Nordstrom Olivia Kim, entrepreneur & stylist Beverly Nguyen, and designer Andre Walker to name a few came by during a very hectic evening to help us raise a glass. Dora Fung, our leading force, our Editor in Chief,  welcomed everyone with open arms bouncing around the evening bubbling with excitement. “It was such a labor of love putting the magazine together and to be able to celebrate it with collaborators and friends tonight is so special. I could not have asked for a better co-host than Olivia Kim from Nordstrom, she is such an OG icon!,” she says. 

Alongside Fung, our Global Editor-in-Chief Sophia Neophitou-Apostolou  was in the midst of exclaiming how proud she was when  Zac Posen un-ironically came beaming into the room with a cake he had picked up to commemorate the moment.  

In the hustle and bustle of NYFW everyone was keen to share our launch with us but also to get a moment to chit chat on their highlights of the week so far and their next fashion stops being in London, Milan or Paris, or even all three. Read on to hear from them and see images from the evening.  

“I love the energy that NYFW brings, just allowing a space for all of our friends to congregate. I loved Proenza Schouler, I think so far it is my favorite show, as they are such a great anchor of the week.” – Olivia Kim

“September is so great because it gives a spotlight to both up and coming brands and function as a place of discovery in the midst of iconic New York based designers, and everyone just seems so happy to be back in the city” – Rickie De Sole

“I think the launch has been received so well and how people are embracing us with open arms and to have a product that really celebrates fashion, luxury and glamor and everything that inspires us.”   – Sophia Neophitou-Apostolou 

“NYFW is always so fun, it truly has the going back to school energy regardless of your age.” – Beverly Nguyen 

There truly is no one better to do this than Dora.” – Patrick Li

From top left: (Dora Fung, Sophia Neophitou-Apostolou & Zac Posen, Dan Colen, Sophia Neophitou-Apostolou, Alastair Mckimm, Carin Backoff & Dora Fung, Andre Walker & Alex Wiederin, Sara Brown-Rubenstein & Mordechai Rubenstein)


All images Courtesy of Darian DiCianno/BFA.

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