21 April 2023 |
Called The Landmark, it’s ten floors full of jewelry, artwork, and of course, a cafe.
Prepare to be dazzled because Tiffany & Co. is officially opening its doors at their historic Fifth Avenue flagship this month, and it’s going to sparkle. Dubbed The Landmark, the store has been a New York City cultural icon for the last eighty years inspiring everything from the classic movie Breakfast at Tiffany to the romcom Sweet Home Alabama and more. Now, after four years of renovations, it’s back and better than ever.
The new design pays homage to its history while welcoming a new era for the brand. The Atlas statue which has sat over the doors for over a century remains as the facade was kept untouched. Beyond the doors, however, everything has undergone a dramatic makeover mixing art and design to signify a giant step into the future of Tiffany & Co.
Inside, the store’s interior was reimagined by architect Peter Marino, while OMA New York, led by Shohei Shigematsu, renovated the infrastructure and constructed a new three-story addition made of shimmering glass. Upon entry on the main floor you’ll find floor-to-ceiling video walls that give the illusion of walking through Central Park greenery or soaring across the Manhattan skyline while a ceiling installation mimics a skylight, echoing the sparkling diamonds for sale below. From there a majestic spiral staircase adorned with crystals will lead you upwards.
Art plays a huge role in the space which is evident once you enter from the Fifth Avenue doors — the first piece you’ll see is Jean-Michel Basquiat’s Equal Pi, the painting famously used in the brand’s ad campaign with Beyoncé and Jay-Z. Nearly 40 pieces are scattered across ten floors from the likes of Damien Hirst, Julian Schnabel, Rashid Johnson, Anna Weyant and Daniel Arsham, including commissioned pieces, made especially for the space.
You’ll be able to shop exclusive designs from diamond watches to eyewear to a floor dedicated to engagement and wedding rings. But even for those who aren’t looking to add to their jewelry collection, there’s plenty to see and eat as well. The brand will be displaying their legendary 128.54-carat Tiffany Diamond as well as a room dedicated to Audrey Hepburn that includes a replica of her famous black Givenchy dress as seen in the opening scene of Breakfast at Tiffany’s. Speaking of breakfast, you’ll be able to recreate your own version at The Blue Box Cafe. Curated by Michelin-starred chef Daniel Bouloud, there will be a seasonally-inspired daytime menu, which will yes, include coffee and a croissant.
All Images: Courtesy of Tiffany & Co.
