POWER POWDERS

Issue 02 of 10 USA – DARE TO DREAM – is on newsstands March 25th. Pre-order your copy here. 

@10magazineusa

Beauty Editor CELIA ELLENBERG

POWER POWDERS

THE FASHION PHOTOGRAPHER ZOE GHERTNER’S LATEST SUBJECT? HIGH- VIBRATIONAL FOODS.

Much like the rest of us, Fee Steinvorth and the fashion photographer Zoë Ghertner have stood in the aisles of Erewhon analyzing the vast selection of supplements and their overwhelming promises (hair growth! Better skin! Enhanced energy and sex drive!). Unlike the rest of us, they have also spent hours smelling these pills and powders to gauge their purity. “If a supplement isn’t organic, it can contain fertilizers, herbicides, pesticides, artificial flavors, or synthetics,” says Steinvorth, a German-born, Los Angeles-based consultant raised by the rules of anthroposophy, a discipline pro-moted by Rudolf Steiner and dedicated to the idea and practice of our evolving path toward consciousness. “Because a supplement is such a dense product, instead of bringing you energy, it can deplete it,” Steinvorth continues of why ingredient sourcing and processing can make or break a product’s efficacy. This point of differentiation resonated with Ghertner, who has teamed up with Steinvorth as the chief of creative behind neoNutritions, a new supplement venture made from 100% organic “high vibrational” foods. What are high-vibrational foods? Steinvorth is glad you asked. “They store the most sunlight,” she explains of plants with elevated levels of photosynthetic efficacy and, subsequently, transferable energy—alkalizing plants such as kelp, Siberian ginseng, and Chinese yam, just a few of the 50-plus ingredients found in neoNutritions’ anti-inflammatory hero product, Ultimate Foundation. Its recently released Ultimate Beauty formulation, a specialized booster, contains additional ingredients designed to help purify the blood and gut, such as sea buckthorn sourced from an organic farm on the Tibetan Plateau. Woo-woo skeptics might raise an eyebrow (or two). But Ghertner’s optimism is relatable. “I find the wellness space to be quite similar to how I treat working within fashion,” says the image-maker, who met Steinvorth through their sons’ close friendship. “I’m trying to get to something human and honest, to make positive changes, and offer new propositions.” Hope, in a box of 10 sachets.