21 February 2025 |
Plus Diotima pops up in Nordstrom NYC, Bemelmans Bar heads to Aspen courtesy of MyTheresa.
Feeling the late winter doldrums kicking in and itching for an escape? Sounds like you’re not alone as travel seems to be the theme this week. Tumi, everyone’s favorite luggage brand, celebrates a milestone 50th anniversary this year, with a wanderlust-inducing campaign set in Lisbon while Michael Kors jets off to Ibiza with Suki Waterhouse and Logan Lerman. Should snowier locales be more your speed, MyTheresa is bringing New York City’s signature Bemelmans Bar to Aspen, albeit with a luxury fashion twist. Even Saint Laurent is spanning the world, as the brand brings Los Angeles’ famous Sushi Park to their newly renovated Paris space. Expect that to be the hot spot as the fashion folk gather in the City of Lights for shows in March.
Read on to learn more and catch up on what else you might have missed.
Valentino’s Weird, Wonderful Ad Campaign
Alessandro Michele’s Valentino runway debut last fall, Pavillon Des Folies, was Michele at his best — eccentric, genre bending, and the definition of personal style. And now we’re getting a look at the accompanying ad campaign and it’s equally as quirky. Set in a ritzy manor house, the cast of models which includes Summer Dirx, Weiyi Fang, and Aimee Byrne, among others, make themselves at home — perhaps a little too much. Ever have an intrusive thought like perhaps tossing a vase full of flowers into the air or spontaneously bursting into dance in the middle of a serious conversation? Or perhaps, donning a rabbit mask for the hell of it? All of that and more happen in Michele’s world. Despite the posh trappings, there’s something off to keep it interesting and isn’t that the new Valentino in a nutshell?
Diotima Pops Up in Nordstrom NYC
After winning the CFDA Award for American Womenswear Designer of the Year last October, Diotima’s Rachel Scott is arguably one of New York’s buzziest designers. Known for her strong emphasis on community and craftsmanship, she makes it a point to infuse details from her home country of Jamaica. And now you can shop her designs with a pop-up at Nordstrom’s New York City flagship. Located on the designer ready-to-wear floor, you’ll find her signature delicate crochet pieces as well as luxurious knitwear and linen dresses to compliment your spring wardrobe. The display runs until March 5th.
Roger Vivier Celebrates Parisian Elegance
For their spring summer 2025 campaign, Un Air de Paris, Roger Vivier celebrates Parisian elegance with a modern twist. Featuring iconic muse Ines de La Fressange alongside her daughters, Violette and Nine D’Urso, and award-winning actress Xin Zhilei, the images highlight strong, individual identities. Photographed by Marcin Kempski in historic Parisian salons, the collection reimagines classic accessories like the Belle Vivier slingback and introduces the new Belle Vivier bag, blending heritage with modernity.
Moncler Goes Gorpcore
Fans of Salehe Bembury know him best for infusing vivid color into outdoors-inspired silhouettes — a realm that has traditionally been more fond of neutrals. The footwear designer was tapped by Moncler for their Genius program and now the two are back with another collaboration, the Moncler Équipements Amoeba capsule collection. Featuring bold reinterpretations of the Trailgrip sneaker and a sleek Amoeba Utility Pack, the collection blends the French brand’s mountaineering roots with Bembury’s nature-inspired aesthetic. Highlights include the Trailgrip Amoeba sneakers in snow white, sunset orange, and heather purple, and water-repellent utility pouches in bold colours. Combining functionality and design, the collection brings a fusion of outdoor life and city style.
Sushi Park Comes to Paris
Are you even a celebrity in Los Angeles if you haven’t been snapped at Sushi Park in Beverly Hills? The restaurant, founded by Chef Peter Park, is only open four days a week for exactly three hours and counts the likes of Justin and Hailey Bieber as regulars. Another longtime customer? Saint Laurent’s Creative Director Anthony Vaccarello. It’s fitting then that the brand decided to bring Vaccarello’s favorite restaurant to Paris. Saint Laurent recently renovated their Rive Droite Paris location, which includes the first permanent Sushi Park outside Los Angeles. For fashion folks craving a flawlessly executed omakase, expect it to be the hardest seat to secure come Paris Fashion Week.
Jacques Marie Mage Turns 10
For their ten year anniversary, California luxury eyewear brand Jacques Marie Mage launches their limited-edition collection and campaign, Decade. Shot by Ezra Petronion, the portraits revisit signature styles from their archive as worn by friends and collaborators of the brand. Featuring the likes of Kim Gordon, Dara Allen, Erin Wasson, Lou Doillon and more, the cast represents heavyweights from the fashion world. To go along with the images, the brand is also releasing The Decade Journal, a book showcasing archival imagery as well as exclusive interviews with Patti Smith, Benoît Magimel, Lou Doillon, Ezra Petronio, and Mr. Mage himself.
Tumi Celebrates 50 Years of Travel
Ask any frequent traveler and you’ll find that they’ll have strong opinions on suitcases, with the likelihood of Tumi ranking high on that list. It’s not a surprise — the brand has been around for 50 years. In honor of this big anniversary, the brand launched their campaign Made for You Since 1975. Shot by Christopher Anderson in Lisbon, the images highlight the relationship one has with their favorite Tumi pieces. Featuring signature collections like the Alpha, Voyageur and 19 Degree, it’s an homage to joys of travel and enough to inspire a case of wanderlust.
Michael Kors Heads to Ibiza
Speaking of wanderlust, Michael Kors‘ spring 2025 campaign will most definitely have you looking at plane tickets. Starring Suki Waterhouse and Logan Lerman and photographed by Mert Alas, the duo jaunt off to Ibiza. Styled by Emmanuelle Alt, the images capture the island’s boho-meets-modern atmosphere through relaxed seasonal pieces. The brand is also introducing Hotel Stories, a travel-inspired content series highlighting boutique hotels, starting with Ibiza’s historic Montesol Experimental Hotel. Combining fashion and travel, the campaign celebrates style, exploration, and sunny days.
Diptyque Gets Jazzy
In honor of Diptyque’s Orphéon eau de parfum, the brand is staging a three day pop-up in New York City designed to be an exploration of the five senses. Like its name implies, the space is inspired by the legendary 1960s Parisian jazz club Orphéon, a Saint-Germain-des-Prés locale known for its gathering of artists, musicians, and creatives. Upon entry, you’ll notice the club’s signature blue hue before heading into the olfactory and brand heritage experience. Finally, you’ll step into a speakeasy style space which will offer coffee service by La Cabra as well as a vinyl listening room. The brand is also partnering up with Happy Medium to host illustration workshops and panels with the likes of Opus director Mark Anthony Green and jazz musician Aku. Interested in attending? Located at 21 Greene Street, you’ll have to reserve spots in advance for entry and try to go early — the first 50 guests every day will get a special gift. Should you not be in New York, this same set up is also slated for China, Japan, and the U.K. later in the year.
Mytheresa Brings Bemelmans Bar to Aspen
There’s nothing quite like heading to the Carlyle Hotel for a cocktail at Bemelmans Bar with the sounds of piano in the background. For MyTheresa, they wanted to bring that experience to Aspen’s lively après ski scene and so they created a pop-up in the heart of town. Like the original locale expect perfect martinis and a live piano playing classics from the American Songbook. But naturally, the luxury retailer added a few of their own twists. From an ice bar serving champagne alongside jewelry to a Press for Fashion button to a coat check that doubles as a closet to explore their selection of luxury outerwear, it’s a chance to do the best kind of shopping — one that involves a boozy beverage in hand. Want to check it out yourself? It’ll run daily from 3PM to 9PM through March 2nd.
