22 August 2025 |
Haider Ackermann’s Tom Ford campaign, McQueen goes goth, and more.
As everyone’s summer holidays wind down and there’s a crispness in the air, it seems that it is indeed almost fall. And with that comes a slew of new campaigns from Haider Ackermann’s Tom Ford to McQueen to Burberry to Michal Kors. In the case of Ackermann, the cinematic shots pay tribute to the brand’s history in film, while Burberry dives into their own roots, albeit more playfully as they take a jaunt around London in its iconic red buses. As for Seán McGirr at McQueen, the mood is appropriately dark, romantic, and haunting — just in time for spooky season. And to Kors, it seems that Euro summer has bled into Euro fall as brand ambassadors Suki Waterhouse and Logan Lerman frolic around Rome, clad in autumnal staples.
Read on to learn more and catch up on what else you might have missed.
Haider Ackermann’s First Tom Ford Campaign is Here
One of the buzziest debuts during Paris Fashion week fall 2025 is without a doubt Haider Ackermann at Tom Ford. The slinky suits and vibrant color palette were received with rave reviews, anointing Ackermann as the rightful heir to the brand’s legacy. And now, we see his first campaign. Given Ford’s love of cinema and efforts as a movie director, it’s no surprise that these images are equally as cinematic. “Mr Ford himself was a master in this sense, and I am following in his footsteps, my own way. This campaign, my first, grows on the spare narrative of my debut show,” says Ackermann via the press release. Featuring steamy mirrors and glaring light, shot by photographer Mark Kean it’s equal parts mysterious and tense.
Burberry Plays Hometown Tourist
Going back to its roots, Burberry introduces Back to the City, a new film and portrait series celebrating London’s landscape, energy, and people. Directed by chief creative officer Daniel Lee, the project follows the route of a classic red bus tour from the National Gallery to the London Eye. Featuring musician Jimothy Lacoste, TikTok sensation Bemi Orojuogun, and models Nora Attal, Rubuen Bilan-Carroll, and Libby Bennett, the short video shows the Londoners who give the city its character. Alongside this, the brand presents pieces from their Autumn 2025 collection, including heritage-inspired outerwear, and bags with prints that represent classic British style.
It’s a Gothic Girl Fall For McQueen
If the Wednesday press tour is any indication, McQueen is the brand of the season for those seeking a moody, spooky autumn. It should come as no surprise then that for fall 2025 creative director Seán McGirr drew inspiration from 19th-century provocateurs like Oscar Wilde and Romaine Brooks, using tailoring, raw-edged lace, and black lacquered leather to inform his Victorian gothic collection. To capture these pieces in the proper setting, photographer and director Glen Luchford captured models in states of release. The bodies twisting, and arching against a backdrop of light, all set to Tricky and Martina Topley-Bird’s song, “Overcome.”
Oris and Billion Oyster Project Launch a New Timepiece
There’s no better way to kick off a Monday morning than with a cruise around New York harbor but with Oris, this was no simple boat ride. Instead, it was to announce their latest watch, the New York Harbor Limited Edition II. Working in conjunction with Billion Oyster Project, a non-profit founded by Pete Malinoski and Murray Fisher which aims to restore one billion of the bivalves to New York harbor, sales will benefit the organization and their efforts. This isn’t the first time the two partnered up, they released their first timepiece two years ago to great success. The new design, limited to 2,000 pieces, features a stainless steel case and vibrant aqua green mother-of-pearl dial. On the back, an engraving of what else but three oysters, as a reminder that Oris prioritizes conservation as a carbon-neutral company. With the option of a matching aqua strap or a stainless steel bracelet, consider this an elegant way to do some good while adding a stunner to your collection.
Katseye’s Milkshake Brings the Boys (and Girls) to Gap
Nothing evokes late 90s, early 00s nostalgia quite like Gap and their commercials. From the khaki clad swing dancers set to Louis Prima’s “Jump, Jive, An’ Wail” to their holiday campaign that starred the likes of Sheryl Crow and Goo Goo Dolls’ Johnny Reznik, it’s forever etched into the millennial brain. Well, now Gen Z will have their own moment. The brand teamed up with KATSEYE for their fall 2025 denim campaign, Better in Denim. Set to Kelis’s early-2000s anthem “Milkshake” and choreographed by Robbie Blue, the film reintroduces low-rise denim and the iconic Long & Lean jean for a new generation. The campaign also debuts a limited-edition KATSEYE hoodie, timed with their upcoming Beautiful Chaos tour. Check out the video here.
Michael Kors Goes on a Roman Holiday
Making the case that Euro fall is better than Euro summer is Michael Kors, who brings brand ambassadors Logan Lerman and Suki Waterhouse to Rome. Styled by Emmanuelle Alt and shot by Lachlan Bailey, the duo pose in front of the Eternal City’s most iconic locations. From Piazza Navona to the Spanish Steps to the Colosseum, the two represent dressing for yourself and being the main character in your personal narrative. As such you’ll see dramatic capes, fringed boots, and even a full faux fur coat on Waterhouse while Lerman wears classic suiting befitting an Old Hollywood star. To accompany the looks, there are also short films set to Don Henley’s “All She Wants to Do is Dance” as re-recorded by Waterhouse. The actress and singer can be seen dancing in her hotel suite while the actor fittingly rehearses lines in his room, before running to set. “We wanted to capture them both in their natural milieu,” says Kors via the press release.
Dsquared2 Celebrates 30 Years By Releasing a Pop Song
How do you mark three decades in fashion? If you’re Dsquared2, you make a musical tribute. “ICONique”, which debuted during Milan Fashion Week features some of pop’s most notable artists, both past and present. As Latto raps and JC Chasez sings background vocals you’ll also notice a cameo by founders Dean and Dan Caten as well as Jimmy Harry. Set to a music video that revisits the brand’s major pop culture moments like dressing Madonna for her “Don’t Tell Me” video to the many famous faces like Rihanna and Naomi Campbell that made runway appearances, it’s an upbeat two minute romp down memory lane. Watch it here.
Taylor Fritz and Amelia Gray Star in Boss’ Fall Ads
Just in time for the US Open comes Boss’ fall 2025 ads starring brand ambassador Taylor Fritz along Amelia Gray, K-pop superstar S.COUPS, and actors Aaron Pierre and Ishaan Khatter. Centered around the theme of “Be Your Own Boss”, the group are clad in sleek tailoring. With a tonal palette of sage greens, dusky grays, and chocolate browns, it’s a grown up approach to dressing — back to school energy for the office set. Accompanying the images is a film that highlights the five journeying through a symbolic tunnel and moving towards a bright light to reveal elegant portraits.
Jimmy Choo Takes on the Everyday Wardrobe
Despite their reputation for making fantasy shoes befitting a modern day Carrie Bradshaw, Jimmy Choo also has a sense of practicality too. With that in mind they’re introducing their Wardrobe Icons 2025, a curated capsule of essentials designed to be staples that can be worn year round, day or night. Among the styles in this curation include the Leo 1998, a strappy sandal available in three heel heights and the Alizze, a knee high boot. Those seeking sleek pumps will gravitate to the Ixia, with its teardrop heel, or the Romy, a classic stiletto that’s surprisingly comfortable. To accompany your new shoes, a selection of their Curve bag, in tasteful neutrals will ensure you’re properly accessorized from head-to-toe. Shop it online.
Cate Blanchett Has a New Job
After serving as the face of brands like Louis Vuitton, Giorgio Armani, and SK-II, Cate Blanchett is adding another label to the roster: Uniqlo. The retailer announced that the award winning actress is signing on to front LifeWear, a philosophy that informs their line of high quality basics including perennial favorites like Heattech and Airism. “Ms. Blanchett is among the greatest actors of her generation—on stage and on screen. But our admiration goes beyond entertainment. Her passion and engagement is evident in her contributions as a role model for women and her mentorship of emerging film and theatre artists, as well as her long standing commitment to humanitarian and environmental causes. Through our partnership, we will work together to make positive changes in the world around us,” says Tadashi Yanai, founder and chairman of Uniqlo via the press release. In her new capacity expect her to reconnect with Clare Waight Keller as Keller currently serves as the brand’s creative director as well as with Roger Federer, their global ambassador. Given that Blanchett can wear literally anything, it’ll be interesting to see how she styles and incorporates these pieces into her appearances.
