17 January 2025 |
Plus more Lunar New Year campaign drops.
Spring might be just a glimmer in the distance but with more brands releasing their ad campaigns, it feels close enough to grasp. Last week saw Prada starring Carey Mulligan and now comes her male counterpart, with the images featuring the likes of everyone’s new internet boyfriend, Babygirl star Harris Dickinson. Speaking of star power, who else but Loewe could gather up the likes of Taylor Russell, Drew Starkey, and Wang Yibo while Chanel has anointed Gracie Abrams as their muse of the season. As for Louis Vuitton, the men’s ads take advantage of the spring 2025 show’s stunning location at UNESCO’s worldwide headquarters while the women’s side features superstar Lisa as well as Saoirse Ronan, as shot by Steven Meisel.
Read on to learn more and catch up on what else you might have missed.
Chanel Taps Gracie Abrams
2024 was Gracie Abrams’ breakout year — you couldn’t escape the bridge to That’s So True if you tried. And it looks like 2025 is going to be even more massive for the singer-songwriter as she stars in Chanel’s spring summer 2025 pre-collection ad campaign. The newly named House ambassador was photographed by Craig McDean under the artistic direction of Sofia Coppola. The cinematic images, accompanied with video, showcase Abrams as a film heroine, nodding to Coppola’s characters. You’ll find nineties-influenced styling with a tomboy twist in the form of tweed jackets paired with jeans, baseball jackets worn with bermuda shorts, and of course, a girlish bow covered in the brand’s signature logo.
Miu Miu’s Dreamy Lunar New Year Campaign
To ring in the Year of the Snake Miu Miu presents The Encounter, a whimsical short film directed by Beijing filmmaker Shujun Wei, and starring brand ambassadors Liu Haocun and Zhao Jinmai. Set in a bustling Cantonese tea house, the tale unfolds as the actors explore a dreamlike space, creating music in a celebration of joy and new beginnings. Alongside the cinematic tribute is a vibrant collection featuring oversized sweaters, serpent charms, exclusive Penny and Wander bags, and lucky red cotton pieces.
Everyone’s New Internet Boyfriend Stars in Prada’s Latest Ads
For Prada’s Spring/Summer 2025 men’s campaign, Harris Dickinson steps out of character and into his own story, captured as his authentic self. Photographed by Steven Meisel, the actor’s multifaceted personality shapes the narrative, from dynamic energy to quiet moments. Classic menswear pieces are transformed, reflecting his individuality. No scripts, no characters, just Dickinson and Prada.
Gucci Spans Space and Time in Their New Window Display
How do you keep a store window interesting? In the case of Gucci’s new concept Endless Narratives, create a space where books, artifacts, and treasures are combined into a journey across time and cultures. Mirrored shelves transform into realms, blending the brand’s heritage with innovation. Each object, from Gucci archival bookends to miniature statues, invites different interpretations, creating a mixture of culture and imagination. Collaborating with Italian artist Luca Pignatelli, the display features 80 limited-edition artworks, and with their ever-evolving themes, Endless Narratives turns Gucci storefronts into living, breathing stories.
Loewe’s Fantasy Forest
Picture crinoline dresses floating among mist-filled trees and leather coats shimmering like bark. That’s the setting for Loewe’s spring summer 2025 campaign as photographed by David Sims. Marking Jonathan Anderson’s tenth year at the helm, the images celebrate the bond between body and nature as the cast of characters venture into the Catalonian countryside — a nod to the brand’s Spanish roots. With floral prints, feather accents, and earthy textures, the collection is an ode to the natural world. Featuring Drew Starkey, Taylor Russell, and global ambassador Wang Yibo, clothing and accessories are transformed into natural performance art.
Louis Vuitton Spans the World For Their Spring Ad Campaign
When you stage your spring 2025 runway show at UNESCO’s worldwide headquarters in Paris, why go anywhere else to photograph your subsequent ad campaign? That’s the thinking behind Pharrell Williams’ latest for Louis Vuitton. Shot by Stef Mitchell, the campaign features a diverse cast presenting a new generation of diplomats running through the halls. A global dandy in his many international guises, be it diplomat, explorer, or simply someone visiting Paris, the clothes reflect a subdued wardrobe rendered in shades that nod to the nuanced skin tones around the world. Consider it “We are the World” at its most chic and literal form.
Not to be outdone, the womenswear ads are equally as global. Shot by Steven Meisel and featuring house ambassadors Lisa and Saoirse Ronan, they’re intended to be contemporary portraits within the atmospheric paintings of French conceptual artist Laurent Grasso. Featuring three new works from Grasso’s series Studies into the Past, the surreal backdrops serve as the perfect counterpoint to highlight statement looks from the show.
Moncler’s New York Minute
Dan Humphrey’s back in Manhattan. Okay, maybe it’s more like Penn Badgley who takes center stage as the star of Moncler’s spring 2025 collection. Embodying the rhythm of New York City, Badgley showcases a wardrobe of versatile essentials designed for the fast-paced lifestyle. Shot against the dynamic backdrop of the city that never sleeps, the campaign mirrors the collection’s sleek tones of beige, navy, and black. You’ll find reversible menswear jackets in suede and cashmere as well as women’s diamond-quilted silhouettes in duchesse satin and tweed. Shop it here.
Levi’s and UNDERCOVER Are Back With Another Collaboration
After a wildly successful initial collection, Levi’s and UNDERCOVER return with a second collaboration in celebration of the 35th anniversary of Jun Takahashi’s beloved label. Consisting of nine pieces, from jackets to pants, the designs reflect Takahashi’s ability to combine streetwear with high fashion with a focus on unique details and craftsmanship. Of note are the trucker jackets that have detachable zip detailing on the sleeves, collar, and side seams — a reference to Undercover’s “Exchange” program from their fall 1998 collection. Made with selvedge denim and black corduroy, they’re finished with a co-branded patch as well as a Small Parts neck label which nods to UNDERCOVER’S original concept. For those looking for jeans, you’ll find a classic 501® style as well as a baggy silhouette. And finally, to make it a complete look are three graphic t-shirts. To showcase the line, the accompanying campaign stars Flea, bassist of the Red Hot Chili Peppers, photographed in his home by his daughter, Clara Balzary. You can shop the entire drop worldwide tomorrow, January 18th online and in select stores.
Gentle Monster Gets Bejeweled
You can always count on Gentle Monster to take a theme and run with it. Case in point last year’s gummy collection, complete with oversized candy bags serving as pouches for their sunglasses. Or when they teamed up with Blackpink’s Jennie on the wildly popular Jentle Salon concept. The latest? A pearl and rhinestone-filled collection that combines jewelry with eyewear. Made to mimic a young girl’s dream, this collection stars actress Sena Nakajima and is set to Raingurl by Yaeji. To celebrate this new collection, the Gentle Monster will open pop-up stores designed to look like larger than life jewelry boxes in seven cities, including New York City.
Hennessy Teams Up With Shuting Qiu For the Year of the Snake
If there’s one drink that perfectly encapsulates the celebratory spirit around the Lunar New Year, it would be Hennessy. To commemorate the occasion, the cognac brand creates a custom bottle annually and for 2025 comes a collaboration with fashion designer Shuting Qiu. Called Reimagination, the brightly hued bottle features a snake coiled around it, as a symbol of rebirth and change. Made to resemble ancient Chinese textiles, Qiu looked at fabrics and prints from her native Hangzhou and created a design that replicates Hennesy’s well-known carafes, albeit in red. There are three iterations: the VSOP edition features red florals and has plaid and intricate snake silhouettes all around the bottle utilizing a special embossing technique to create texture. For X.O., you’ll see red, gold, and blue, with lozenge shapes similar to that of a Chinese gold cork. Finally Paradis, is also a red bottle with a leather collar — this creation represents the start of spring, a time when snakes shed their skin.
