4 April 2025 |
Fendi taps Nara Smith, Tiffany & Co. has Mikey Madison and Greta Lee, and more.
How do you take a classic and introduce it to a new generation? Easy — anoint new icons and celebrate beloved stars alike. For Fendi that means asking the likes of Nara Smith, Jordan Daniels, and KATSEYE to star in a campaign featuring the brand’s signature bags: The Peekaboo and the Baguette. In the case of Tiffany & Co., their HardWear images feature the likes of Mikey Madison, fresh off her Oscars win, as well as Greta Lee and artist Anna Weyant. And for Good American, the denim brand landed Dolly Parton, a true American legend, for a capsule collection of denim that’s aptly named Joleans. Whew, what a stacked celebrity fashion week.
Read on to learn more and catch up on what else you might have missed.
Choose Your Fendi Fighter
Consider yourself a Fendi Baguette lover? After all, it was one of the It-bags that defined the early aughts and has since made a resurgence. Or maybe you’re more of a Peekaboo girl? The elegant style has garnered its own devoted following for being a classic design that stands the test of time. Whatever team you find yourself aligning with, the brand’s latest ads are dedicated to the two iconic styles and capture the rivalry between the women who wear them. Called Fendi For Yourself and starring the likes of creator Nara Smith, model Jordan Daniels, and global girl group KATSEYE, the candy colored images are a playful ode to the next generation of fashion stars.
Greta Lee, Mikey Madison, and Anna Weynant Are Tiffany & Co. Stars
Capping off what a spectacular awards season run, Mikey Madison can now add being the face of Tiffany & Co. HardWear to her resume. The actress joins Greta Lee and Anna Weynant in a series of ads shot by Harley Wear. Inspired by the idea of love’s transformative strength, each woman is dressed in black and accented with the collection’s signature chunky gold pieces. Consisting of both images and video, the trio discuss their definition of strength as it relates to love and resilience — a fitting tribute for the pieces.
Louis Vuitton Takes Art Basel Hong Kong
Continuing their partnership with Takashi Murakami, Louis Vuitton headed to Art Basel Hong Kong 2025 to celebrate the artist’s bold fusion of traditional techniques, anime, and pop culture. The immersive exhibition took place in a striking trunk-inspired booth, featuring Murakami’s iconic sculptures, paintings, and video works alongside pieces from his long-standing collaboration with the brand. Highlights included the Monogram Multicolore Marilyn Trunk and Monogramouflage designs, marking the revival of their artistic partnership with the Louis Vuitton Murakami 2025 re-edition collection.
Spend a Summer in Paris With Roger Vivier and Yeji
After jaunting off to Paris with Ines de la Fressange along with her daughters Nine and Violette d’Urso as well as with actress Xin Zhilei, comes the third chapter in Roger Vivier’s Parisian journey. Starring Yeji of the girl group ITZY, the sunny images show the K-pop Idol basking in the warmth at some of the city’s most iconic spots. From hidden gardens to the Pont Neuf, Yeji wears the brand’s signature pieces like the Belle Vivier slingbacks and toting the Belle Vivier bag. Consider this inspiration for your next French holiday.
When Two German Icons Collide
Eyewear brand Mykita and luxury luggage makers Rimowa are joining forces to launch their first collaborative eyewear collections. Featuring two distinct series, there’s the Heritage Line which reinterprets classic sunglass silhouettes using the materials each brand is known for, namely Mykita’s stainless steel and Rimowa’s lightweight aluminum. As for the Visor series, the ultra light shield design is built for travel. Each pair showcases both brands’ commitment to durability, innovation, and precision, with UV-protective lenses and handcrafted details. Launching April 10th, 2025, the collection will be available at select stores, as well as exclusive retail partners worldwide.
GapStudio Releases Their First Collection
After versions of Anne Hathaway’s white shirtdress and Timothée Chalamet’s denim look sold out within hours of their release, GapStudio is finally coming out with a full fledged collection. Aptly titled Collection01 and designed by Zac Posen, the brand has returned to iconic American sportswear at its finest. From bloomer shorts worn with blazers to cropped corset tanks to easy slip dresses to naturally, plenty of denim, it’s what Gap does best, albeit elevated with tailoring and luxe fabrics. Highlights include the denim trench, newer versions of Hathaway’s shirtdress, as well as high-waisted sailor-style jeans. To accompany the release comes a campaign shot by Mario Sorrenti and styled by Alastair McKimm, starring Alex Consani, Imaan Hamman, and Anok Yai. Shop it now online.
Joleans, Joleans, Joleans!
Just in time for festival season comes Good American’s collaboration with Dolly Parton. Aptly named Dolly’s Joleans, the denim capsule is exactly what you’d want from country music’s most glamorous singer — sparkly, fitted, and full of Western flair. Consisting of 12 styles you’ll find staples like band tees and bodysuits in addition to pieces that speak more to Parton’s style. Surefire hits include the rhinestone encrusted dress as well as the matching flared jeans and vest set. And of course, you can’t have a Dolly capsule without a dash of gingham, courtesy of a fitted button up. Shot by Inez and Vinoodh in Nashville, the images show that Parton’s allure remains forever. “I’ve always believed what you wear should make you feel as fabulous as you truly are, and this brand new line, Dolly’s Joleans, is all about celebrating individuality with a touch of sparkle,” says Parton via the press release. Find it on Good American’s site and stores as well as at Nordstrom.
Ralph Lauren Has an Exclusive Neiman Marcus Collection
Speaking of American icons, Ralph Lauren and Neiman Marcus are teaming up on an exclusive collection, Patchwork Americana for the department store. Like the name implies, there are indeed plenty of patchwork pieces. On the women’s side you’ll find a sequin skirt as well as a tailored suit in the motif. Classic Ralph Lauren styles including a flag sweater, pearl-beaded floral-etched denim, and of course, stunning evening wear are also in the mix. For the men, highlights include a tonal palm leaf jacquard jacket and a Japanese cotton chambray suit. To round it out is a kid’s line including miniature versions of the flag sweater for the ultimate matching family ensemble. Find it here.
Burberry Partners With the Victoria and Albert Museum
In news that just makes sense: Burberry have announced a multi-year partnership with the Victoria and Albert Museum to transform their iconic Fashion Gallery, which will reopen in spring 2027 as The Burberry Gallery. This collaboration unites two icons of British culture, reimagining the space into an immersive fashion experience that highlights five centuries of design. Alongside the gallery’s redevelopment, the partnership will introduce fashion education programs both online and in person. The V&A’s Fashion Gallery will close in May 2025 for renovations, with access to its collection continuing through V&A East Storehouse and online.
Tumi’s Lightest Luggage is Here
What do you get when you ask an entrepreneur and an F1 driver to take a trip? The answer is Uncompromising Light, Tumi’s ad campaign for their new travel collection, the 19 Degree Lite. Shot by Emma Summerton and directed by Keane Pearce Shaw, part one stars Xenia Adonts, a busy traveller roaming the streets of Mexico City with her suitcase by her side. Designed to be the lightest addition in the world of travel, the luggage collection is made for those who need to be on the go with all of their essentials. With four sizes and available in blush, black, amber, and cobalt, there’s an option for everyone. Look out for part two, starring Lando Norris, who boasts an equal as extensive globe-trotting itinerary.
