25 January 2025 |
Spring ads galore plus a very special Rosé Valentine’s Day.
As 2025 rolls on, so comes a slew of releases including more spring ad campaigns. Loro Piana heads to Brazil to highlight their bright linens while Gucci features the likes of Yara Shahidi and George MacKay in a moody Xavier Dolan-directed set of images. Speaking of star power, Austin Butler fronts Saint Laurent’s latest while Rosé plays everyone’s favorite Valentine for Skims. And since we’re on the topic of K-pop idols, Bottega Veneta has announced Stray Kids’ I.N. as their latest ambassador, showing yet again the global impact that East Asian celebs continue to have on the industry.
Read on to learn more and catch up on what else you might have missed.
Gucci Finds the Light
Cold and dark winter nights turn into bright spring days eventually. It’s fitting then that Gucci’s latest ad campaign is titled Where Light Finds Us. Written by Creative Director Sabato de Sarno and directed by Xavier Dolan, it stars Yara Shahidi and George MacKay as two souls in a suspended moment where light filters through, unveiling that which is invisible at first glance. The two create a connection told through small movements and the interplay of light and shadow. “[The collection] is a celebration of humanity in its most vivid and tender forms and this campaign is not just about fashion – it’s an ode to the fleeting, extraordinary moments that define what it means to be human,” says de Sarno via the press release. Highlighted prominently in the images is the Bamboo 1947 bag, a symbol of the brand’s roots as well as its future reflecting an equilibrium central to de Sarno’s vision for Gucci.
Loro Piana Goes to Brazil
Another spring ad that just dropped this week is by Loro Piana. Shot by Mario Sorrenti in Rio de Janeiro, Brazil, the sunny climate provides the perfect backdrop for warm weather dressing, especially in contrast to the beautiful architecture of Oscar Niemeyer. Set at Niemeyer’s iconic Casa das Canoas, the elegant images star the likes of Angelina Kendall, Leon Danne and Anok Yai. Clad in pops of red, yellow, as well as classic neutrals, linen is the focus here — fitting since it’s a quintessential summer fabric that reflects the brand’s 100 year history of textile know-how.
Balenciaga Has a Case of the Mondays
Does anyone like Mondays? Balenciaga is taking the most hated day of the week and giving it a new spin. Their newest sneakers, aptly named Monday, is a style for the everyday and the type of shoes you want to wear to get things done. Made to resemble a retro running shoe albeit with a Demna-filed futuristic twist, it’s the brand’s first all-leather sneaker. Made with a super light rubber sole, raw edges, and a worn feel, these are like your favorite broken in kicks, except they’re perfect out of the box. Available in white, pink, black, yellow, and blue, shop them here.
Saint Laurent Taps Austin Butler
In a gorgeous new video directed by David Sims and art directed by Anthony Vaccarello, Saint Laurent’s spring 25 collection comes to life as Austin Butler commands the screen. The actor exudes sophistication in sleek silhouettes and razor-sharp tailoring that define the season. Set against city skyline backgrounds, the campaign combines allure and intensity with Butler’s magnetic presence, as Saint Laurent embarks into a new era.
Rosé is Skims’ Number One Valentine
Rosé’s past relationships might have been toxic but the K-Pop megastar isn’t turning her back on love quite yet. As the star of Skims’ Valentine’s Day campaign, she leans into all of the classic trappings of the holiday. Shot by Carin Backoff, Rosé wears the brand’s velvet lace slip dress and the soft lounge hoodie and boxer set. Romantic and playful, you’ll find delicate lace, and heart motifs. “Valentine’s Day has always held a special place in my heart,” says Rosé via the press release. “Maybe it’s also because it’s only a few days after my birthday, it feels special to me, almost like a second round of a birthday.”
Nike’s New Forms
Form meets function with Nike’s brand new 24.7 Collection, launching globally on January 25th. The pieces combine comfort, performance, and style. Designed with athletes in mind, the brand introduces two new innovative materials: ImpossiblySoft, a spacer-knit material with four-way stretch, and PerfectStretch, tailored for a polished look and effortless movement. The range, blending life and sport with distraction-free designs, includes pieces like joggers, pleated skirts, and chino trousers. Shop the collection online at nike.com and select retail locations starting January 30th.
Ballet Cool
Marine Serre and Repetto are joining forces for a new collaboration, blending ballet’s timeless grace with innovation. Two classic shoe styles, the Lilouh and the Camille, get the Marine Serre’s treatment courtesy of the brand’s iconic moon print. You’ll find the former in black, silver, and fire red while the latter is available in denim, black, white, and red. “As a child, I was captivated by the elegant style of Repetto ballerinas. On top of that they were crafted near my home in Saint Médard d’Excideuil. For my sister and I it was magical to visit this factory, which introduced us to the world of craftsmanship. I am thrilled to see my signature Moon print featured on these iconic shoes today,” says Serre via the press release. Shop it here.
An Archival Revival
Cecilie Bahnsen and Nona Source are reuniting for a capsule collection that transforms archival fabrics into modern pieces. With seven styles, including the elegant Otis Dress and structured Olga Jacket, the collection balances femininity with contemporary craftsmanship. Using tech nylon and weightless organza, the pieces come in a palette of black, white, grey, and olive, with one all-white look reimagining bridalwear. Ruffles and bows add playfulness to every piece, embodying a shared dedication to artistry and design.
Weekend Max Mara and Sebago’s Preppy Capsule
Loafers aren’t going anywhere with Weekend Max Mara and Sebago linking up on a three-year partnership that kicks off with a co-created capsule of shoes. The two reimagined Sebago’s Dan penny loafer, a style that first became popular among Ivy Leaguers in the 1950s. Made from brushed leather and featuring handsewn details, the preppy staple gets a bit of edge in the form of a micro stud trim and a removable tassel. Be prepared to see these shoes everywhere come spring.
Bottega Veneta Adds I.N. to Their Roster
Stray Kids have had a banner year after their Met Gala debut as brands have swooped in to sign their members to ambassador roles. The latest to get a deal? Yang Jeong-in, better known as I.N., the youngest member of the Korean boy band. Bottega Veneta has announced him as their latest face after he sat front row last year at their spring summer 2025 show. “As someone who loves fashion and knows the commitment it takes to master a craft, I am excited and inspired by [the brand’s] incredible artisanship and its spirit of self-expression. The opportunity to represent the house and share its vision really means a lot to me,” says I.N. via press release.
