31 July 2026 |
McQueen’s captivating fall ad, Louis Vuitton has a new bag, and more.
As July bleeds into August, the steady stream of fall ads continues. This week sees McQueen’s eye-catching (literally!) campaign starring the likes of Karen Elson, Paloma Elsesser, and more, as shot by Glen Luchford. Theo James continues for another season as the face of Church’s, this time heading to a classic English racetrack complete with vintage Aston Martins. For Ferragamo, surreal shoes take center stage while Versace explores past and present, as the fashion world awaits Pieter Mulier’s debut. And while we wait, to tide us over comes two interesting exhibits: Burberry’s deep dive into the trench coat at London’s Victoria & Albert opening this fall and Fendi’s Karl Lagerfeld retrospective, which just opened in Rome.
Read on to learn more and catch up on what else you might have missed.
It’s Impossible to Look Away at McQueen’s Fall Campaign
McQueen’s fall 2026 campaign plays with mirrors, movement and the power of the gaze. Directed and photographed by Glen Luchford under Creative Director Seán McGirr, the film brings together Karen Elson, Paloma Elsesser, Jacqui Hooper, and Xiao Wen in a cinematic showcase of the collection. Sharp Savile Row tailoring collides with fluid silk georgette, ornate lace and trompe l’oeil feather embroidery, holding softness and structure, masculinity and femininity in constant tension. As Desire’s “Saturday” plays, the fourth wall wavers, leaving us wondering: are the models sighing or startled, overwhelmed or underwhelmed, lost or finally found? Their unflinching gazes link McQueen women past and present, while the gorgeous clothing and spectacular handbags make it impossible to look away.
Don’t Pass on This Louis Vuitton Bag
First seen during Louis Vuitton’s cruise 2026 show in Avignon, the Multipass has quickly emerged as one of the brand’s standout new bags, joining the ranks of the Petite Malle and Side Trunk. Defined by its slouchy silhouette, its adapted for modern life with removable straps and handles allowing it to be worn on the shoulder, crossbody, or carried by hand. Available in monogram canvas, grained leather, and suede-effect finishes, this is a style to keep your eye on, and for fall 2026, a Mini Multipass with the same versatility joins the lineup.
Revisiting Fendi’s Karl Lagerfeld Years
More than 40 years after its first opening, “Steps Through Work. FENDI / Karl Lagerfeld 1985”, returns to Rome’s Galleria Nazionale di Arte Moderna e Contemporanea. Originally curated by Ida Panicelli and conceived by Lagerfeld himself, the groundbreaking 1985 exhibition celebrated his first two decades with the Italian brand by bringing visitors inside the maison’s experimental approach to design, and above all, fur. Now, Chief Creative Office Maria Grazia Chiuri and curator Maria Luisa Frisa have reactivated it as “After Steps Through Work”, questioning what Lagerfeld’s oeuvre – and the very act of placing it inside a museum in Italy – means today. Rather than attempt an exact reconstruction, the team has reproduced the original structures where possible and replaced unrecoverable canvases and garments with heritage reproductions. The cherry on the cake? The astonishing assortment of interviews, canvases, sketches, archival furs and much more that bring Lagerfeld’s process and a pivotal chapter of Fendi history back to life.
Burberry Heads to The Victoria & Albert This Fall
Speaking of upcoming exhibits, to celebrate their 170th anniversary, Burberry is partnering with The Victoria and Albert Museum for “The Burberry Trench: Crafting an Icon”, a free display running at V&A South Kensington from September 21st until January 3rd 2027. Featuring rare pieces from both the brand’s archives as well as the museum’s existing collection, the exhibition traces the coat’s evolution from Thomas Burberry’s practical outerwear to one of fashion’s most notable icons. One of the not to be missed moments? Prince Consort Gallery, a display that explores the trench’s innovative construction and cultural reinvention through runway looks by Daniel Lee and Christopher Bailey. The exhibition also highlights the long-standing relationship between Burberry and the V&A ahead of the opening of The Burberry Gallery slated for fall 2028, a brand new chapter for the museum’s fashion galleries.
Theo James Hits the Racecourse
Returning as the face of Church’s for its fall 2026 campaign, Theo James hits the Goodwood Motor Circuit as shot by Samuel Bradley and directed by David James. Set alongside vintage Aston Martins, trackside picnics and a Great Dane co-star, the images showcase the brand’s latest footwear collection through a truly British lens. From the soft-grain Sidley boot and cocoa-brown Sidbury derby to the polished Skipton Oxford and Stanhope Chelsea boot, the collection balances tradition with a more contemporary approach to formal dressing.
Who Doesn’t Dream of Shoes?
For fall 2026, Ferragamo turns a love of shoes into a dreamlike visual, reimagining one of the brand’s most iconic motifs through the surrealist lens of photographer Johnny Dufort. At the heart of the campaign is contemporary artist Willie Cole’s 1994 shoe sculpture, which becomes a striking throne for model Anok Yai and reinforces creative director Maximilian Davis’ relationship with Surrealism and Dadaism. Historic silhouettes, including the 1954-inspired stiletto, the architectural Opanka, and a quilted reinterpretation of the Varina, are presented as timeless objects of desire. The campaign also spotlights the new Cara bag alongside a re-proportioned East-West Hug bag.
Nike Perfects the Everyday Fleece
With cooler temps just around the corner, Nike wants to offer up a cozy option with a new take on the classic sweatsuit combo. Built from insights from more than 300 women worldwide, the Studio Fleece comes in three different weights (light, medium, heavy) and colors as well as two different fits (close to the body and relaxed.) Whether it’s a hoodie, sweatpants, or shorts, every detail from proportions and hood construction to the trims and finishes has been refined for greater softness, structure, and versatility. The brand calls it the “ultimate uniform for the everyday athlete” and what better way to illustrate it than by featuring some of their athletes and artists? From Alysa Liu, sitting in a beauty salon surrounded by fellow clients with her signature two-tone hair, to Sha’Carri Richardson amid similarly dressed platinum blonde women, to Aespa’s Karina with her crew, it’s clear that everyone benefits from the perfect sweatsuit in their lives.
Walton Goggins Takes His Best Shot for Rimowa
Rimowa never ceases to surprise. This time, the heritage luggage brand has turned its signature grooved aluminum into a limited-edition Dartboard Case. Developed in partnership with Winmau, the official supplier of the Professional Darts Corporation, the wall-mounted case pairs a professional Blade X dartboard, polished latch locks, a leather handle, and two sets of RIMOWA-branded darts. To mark the launch, Walton Goggins stars in a campaign directed by Grégoire Dyer, playing a restless security guard at Rimowa’s Cologne headquarters. Anxiously watching his team’s soccer match, Goggins can’t sit still – he wanders the factory until he discovers the dartboard case, quickly convincing himself that one bullseye will secure their victory. The message is simple: sometimes, you have to take your next big win into your own hands.
Versace Explores Past and Present
While Pieter Mulier’s debut for Versace is still a bit off, the brand continues on with the release of its fall 2026 campaign. Titled “Versace Obsessed, Chapter II”, it’s a continuation of a series that’s a cinematic exploration of the label’s cultural influence. Shot by Steven Meisel, the images feature a new generation of models with archival magazines, unseen artifacts and rare Vanitas volumes, combining past and evolving present. The imagery mirrors a collection rooted in signature contrasts, grit and glamour, and classicism and streetwear, brought to life through iconic Medusa and Greca motifs, leather, and gold.
Mackage Gets Arty
To highlight the versatility of Mackage’s outerwear range, the brand decided to tap some of their favorite women in the arts for their latest campaign. With a cast that features artist Malu Dalla Piccola-Niarchos, gallery owner Hannah Traore, Zwirner’s director Lily Mortimer, independent curator Brooke Wise, artist Fong Min Liao, and Joopiter Auction House ‘s head of sales Caitlin Donovan, you’ll find each masterfully incorporates the brand into their own personal style. The result? A series of images that’ll get you excited for cooler temps ahead. To accompany the images, there’s also a social roll out featuring interviews by Isaac Hindin-Miller from @IsaacLikes_ on art and each talent’s relationship to New York City. Find it here.
