Michelle Yeoh is Balenciaga’s New Brand Ambassador

She stars in their spring 2024 ads along with other friends of the house.

2023 has been a very good year for Michelle Yeoh. After winning nearly every major acting trophy, she made history as the first Asian woman to win a Best Actress Oscar. Then came a whirlwind of red carpet appearances including a spectacular run at Cannes, where she exclusively wore Balenciaga, Yeoh was also celebrated by Kering and the film festival at the Kering Women in Motion Dinner for her work. So it’s only fitting that the luxury brand announced Yeoh as their latest brand ambassador.  

The announcement photo, shot by documentary photographer Platon, sees Yeoh in a simple black look staring thoughtfully at the camera. “For me, fashion is a form of art. It’s not just about a dress but about self-expression, how you feel in the dress, and the values you embody wearing it; it is a way to communicate my work and who I am to the world. Wearing Balenciaga makes me value the artistry and craftsmanship behind every piece. The brand embodies a sense of originality and relevance while always remaining true to its heritage as a couture atelier. It is an honor to partner with Balenciaga,” she says via the press release.

To accompany the image, Balenciaga also released their spring 2024 ads. Yeoh, along with fellow brand ambassador PP Krit Amnuaydechkorn star in the campaign. Set in a chic Parisian apartment, the photos feature other friends of the brand like Malgosia Bela, Eva Herzigova, Arthur Del Beato, Khadim Sock, and Soo Joo Park. See all of the images below.

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