11 April 2025 |
Prada takes over the Saks Fifth Avenue windows, Pandora Taps Tyla, and more.
Dreaming of a sunny getaway? You’re not alone. With warmer weather on the horizon and the lazy days of summer mere weeks away, it seems like everyone is on the same wavelength. Case in point: Prada’s Saks Fifth Avenue windows takeover featuring colorful boats against a whimsical seaside backdrop. Should real boats be more appealing, Burberry’s high summer collection campaign takes place on a yacht as well as along the shore. As for where you’re going, add the St. Regis to your list and check out their partnership with Staud — the capsule collection of accessories was made for lying by the pool or on the beach.
Read on to learn more and catch up on what else you might have missed.
Prada Takes Over Saks Fifth Avenue’s Windows
Should you find yourself strolling down Fifth Avenue, take a peek at Saks’ new windows. Prada has taken over the department store’s exterior with a summer-inspired concept that brings the ocean to the city. With vibrantly colored boats serving as the backdrop to the brand’s new spring pieces, you’ll find runway looks alongside more practical styles including marinière and floral prints, knitwear and denim. Accessories on display include crochet styles and new iterations of the iconic Galleria bag. Playful yet surreal and tranquil, it’ll have to do until the weather catches up to the calendar.
Lacoste Opens a Fifth Avenue Flagship
Speaking of Fifth Avenue, Lacoste has set up shop there as well, with a sprawling 10,000 square foot flagship. Featuring a green mirrored cubed façade, the striking exterior leads into an elegant, minimal interior. Wooden elements nod to the pleats of a tennis skirt or a racquet while metal accents are meant to reference the brand’s technical edge. Decorating the walls are 90 historic rackets designed and patented by René Lacoste, as a nod to the more than 90 years of innovation and savoir-faire. Naturally, there are plenty of crocodiles, a reference to Lacoste being nicknamed The Crocodile after a match he played in Boston, as a tribute to his style on the court.
Spanning two floors, on the bottom, you’ll find the pieces from the runway as well as womenswear and an exclusive capsule, only available in the shop. Head up to the second second floor, you’ll find a deconstructed tennis court that stretches from floor to ceiling as well as areas dedicated to footwear, underwear, and the brand’s iconic polo shirts as invented by Lacoste. Fans of the ambassadors like Novak Djokovic and Daniil Medvedey are also able to shop their capsules upstairs as well.
Louis Vuitton is Coming For Your Golf Game
Not really a tennis fan? Should golf be more your speed, Louis Vuitton is here to elevate your game. The brand released a capsule collection with green accents and the iconic monogram motif. For those seeking attire on the course, you’ll find multi-colored polos as well as more sedate sweatshirts and shorts. On the shoe front, the inspiration is decidedly modern with sleek sneakers and a pair of white sandals. When it comes to carrying your clubs, a classic monogram caddy along with club covers will have your gear match your ensemble. And finally for those who are fans of fun bits, there are on theme caps, sweat towels, and even a little figure that’s dressed and ready to hit the links.
Meet Loewe’s New Bag: The Madrid
It’s fitting that Loewe’s latest bag is called The Madrid. Named after the city that the brand calls home, it’s a sleek, modern silhouette that showcases craftsmanship and versatility. First debuting on the spring summer 2025 runway, the soft trapezoid-shaped bag features pleated calfskin leather, cinched with tubular straps and finished with a striking gold pebble fastening. Captured in the season’s campaign by David Sims and starring Taylor Russell, The Madrid exudes effortless elegance. Find it in three sizes and colors like dark burgundy and burnt red on Loewe’s site now.
A Classic Fragrance Gets a Rich Cognac Makeover
60 years ago Guerlain created the Habit Rouge, a fragrance beloved for its spicy leather and oud notes. It’s fitting then, that in honor of this anniversary the brand is partnering up with Hennessy on a new iteration: Habit Rouge Spirit. Guerlain’s Director of Perfume Creation Delphine Jelk and Hennessy’s Master Blender Renaud Fillious De Gironde worked together to create a limited edition scent that was aged in oak barrels, akin to how a cognac is made. With notes of citrus, spice, iris, and nutmeg, it’s an elegant melding of both worlds.
St. Regis and Staud Want to Get You Vacation Ready
With the weather warming up and the promise of summer vacations comes a collaboration made for your holiday needs. Staud along with St. Regis Hotels & Resorts have come together on an accessories capsule. Consisting of four pieces, it marks the first time the brand has worked with a luxury hospitality brand and serves as a love letter to resort escapes. There’s a raffia tote, ideal for the beach, pool, or wherever the day takes you as well as a coordinating bucket hat. For those who prefer a more structured silhouette, the Moon bag is an elegant design. And of course, it would not be a Staud collab without a version of their signature Tommy style, complete with a bespoke illustration. For those who happen to be staying at the St. Regis Punta Mita or Bal Harbour resorts, you’ll be able to shop from the wardrobe in-suite. Otherwise you can also find the pieces at Staud as well as the St. Regis boutique.
Sail Away With Burberry
Burberry’s High Summer campaign has launched, starring model Rosie Huntington-Whiteley and newly minted ambassador, tennis player Jack Draper alongside Alva Claire and Babacar N’Doye. Set aboard the yacht Check Mate under Dubai’s hot sun, the campaign captures the carefree essence of summer, with imagery inspired by Burberry’s archives. Shot on 35mm film by Drew Vickers, the collection features check swimwear, silk dresses with nautical motifs, and breezy shirt dresses paired with slides and espadrilles. Crochet-knit and jacquard bags complete the look, giving us a glimpse into a dreamy warm weather escape.
Bucherer Hosts a Terry O’Neill Exhibit
Interested in browsing watches while also taking in some culture? Then head over to Bucherer’s TimeMachine store as the brand is hosting Time In Focus, a six-week tribute to legendary photographer Terry O’Neill. Running from March 28th to May 9th, this exhibition pairs O’Neill’s iconic portraits of stars like Faye Dunaway, Elton John, and Brigitte Bardot with Bucherer’s vintage Certified Pre-Owned watches. Leading the exhibit is O’Neill’s self-portrait featuring a Rolex Day-Date President, showcasing his belief in the partnership between photography and watchmaking. This unique showcase honors O’Neill’s legacy and Bucherer’s commitment to craftsmanship, offering a rare glimpse into moments throughout time.
Theo James Stars in Church’s Spring Ads
While we wait and see if Mike White will ever do a White Lotus all-stars, we have some images of Theo James to tide us over. For Church’s spring-summer 2025 campaign, Stage Craft, the actor brings a theatrical flair to the brand. Captured by Phil Poynter, James transforms a rehearsal studio into a stage, embodying the refined Englishman with every brogue and loafer. From the sleek Chetwynd Contour brogue to the versatile Maesteg penny loafer, each piece tells a story of over 150 years of the brand.
Pandora Taps Tyla
Grammy Award-winning artist Tyla has been announced as the new ambassador for Pandora, bringing her signature style and storytelling to the jewellery brand. Just days before her highly anticipated Coachella debut, the South African-born musician stars in Pandora Styled by Tyla, showcasing a curated collection of jewellery pieces that celebrate her journey, passions, and roots. With a focus on the brand’s iconic charms, Tyla’s selections reflect her life milestones, from the Cherry Blossom Charm inspired by her hit Water music video to the Mini Shark Tooth Charm symbolizing her heritage.
