5 April 2024 |
Plus Palm Angels revamps their Miami boutique and Diptyque’s latest delicious scents.
What do Kate Moss, Lila Moss, Cillian Murphy, Anne Hathaway, Stray Kids, and Scarlett Johansson have in common? If you said they’re on the Met Gala guest list, that would be a great guess but you’d be quite wrong. No, the correct answer is that they’re all starring in brand campaigns that all dropped this week. Fendi, Versace, Tommy Hilfiger, and Prada respectively have tapped the celebs in an array of imagery ranging from the minimalist to the meta. Also in the ad realm is Peter’s Do first photos for Helmut Lang, highlighting a diverse cast of creatives. And for those looking to indulge in some retail therapy, Diptyque is partnering up with Café Verlet on a series of scents while Palm Angels revamped their Miami boutique, should you feel like stopping by.
Check out all of that plus what else you might have missed this week.
Palm Angels Revamps Their Miami Boutique
When it comes to expanding a brand to the United States, most brands immediately gravitate towards New York or Los Angeles. For Palm Angels, they decided to head down to Miami for their first flagship location outside of Italy and since then, that location has remained special for the brand. This week, they’re reintroducing the space with a new design. The renovated boutique underwent a makeover, the better to reflect the label’s aesthetic. Spanning two floors, the interiors now feature Marquise black and Venezia white marble flooring while three-dimensional ceramic tile line the walls — a nod to their commitment to craftsmanship. To provide warmth, natural raffia panels and textured oak furnishings offer contrast. And since the city has tropical flair, an ode in the form of pink metal racks that perfectly highlight the new spring summer 2024 collections.
Diptyque’s Delicious Parisian Partnership
What could be cozier than a cup of good coffee paired with a scented candle? If that sounds appealing then Diptyque’s latest collaboration will surely be of interest. The brand is working with Café Verlet, Paris’ oldest coffee company, having been established in 1880, on four scents. Café naturally smells of coffee with notes of roasted coffee beans as well as toasted cereals. Chantilly brings to mind whipped cream with a dash of vanilla. Biscuit is reminiscent of the cafe’s signature gâteaux de voyage and has spicy patchouli. And finally Fruit Confits will be a retail exclusive, only at Diptyque boutiques. Like its name implies, there is candied fruit in the form of succulent plum but also sandalwood, patchouli, and balsam to give it depth. To highlight the playful nature of the partnership, on the candles are whimsical drawings on the packaging by British illustrator Clym Evernden and the two are also making a coffee bean lid and decorative tray. Shop the pieces here.
Burberry Celebrates Spring With a Flowery Capsule Collection
Being granted a Royal Warrant is not an easy feat and for Burberry, it’s a mark of their longstanding presence as a British heritage brand. One way the label honors this accomplishment is by also working with King Charles III and The King’s Foundation, which supports young British artists. The latest in their partnership is the third installment of their scarves and trench coats, as inspired by Highgrove Gardens which surrounds the King’s private residence. Featuring drawings by Holly Mills, a graduate of the Royal Drawing School, the richly colored florals depict the gardens during the peak of summer bloom and include delphinium, His Majesty’s favorite flower. There are four distinct scarf designs while two trenches feature vibrant linings. Shop them here.
Fendi’s Latest Campaign is a Mother Daughter Affair
In 2009 the world was introduced to Fendi’s now iconic Peekaboo bag. Made from supple leather and designed by Silvia Venturini Fendi to complete Karl Lagerfeld’s ready-to-wear creations, it continues to be a favorite today. So what better to capture a classic than with a new campaign starring mother and daughter duo Kate and Lila Grace Moss? The images see them embracing, clad in neutral tones, and clutching different shades of the bag — showing how the style transcends the generations. Equal parts classic, clean, playful, and girly, the ads make a case for how the Peekaboo can be cheeky if it wishes and sophisticated as well.
Aurora James Launches a Podcast on Black Entrepreneurship
Starting your own business is a daunting task and can be even more difficult when you’re fundraising as a Black entrepreneur. The statistics reflect this — Black founders raise just .48% of all venture capital in the United States. With that in mind, Aurora James, the founder of Brother Vellies as well as the Fifteen Percent Pledge has launched a podcast aiming to help change this number. Called Friends & Family with Aurora James, guests like Kickstarter’s CEO Everette Taylor, Ghetto Gastro co-founder Jon Gray, among others talk about the knowledge and support needed to grow a business. The first episode launched this week, kicking off with Emma Grede, who has founded brands like Good American and Skims as well as sitting on the board of the Fifteen Percent Pledge. You can listen to it on Spotify or on Apple Podcasts.
Scarlett Johansson Stars in Prada’s Galleria Bag Campaign
Prada is known for their artsy campaigns and the most recent one for their signature Galleria bag is no different. Scarlett Johnsson, a longtime friend of the brand, plays herself a series of still images and videos captured by director Jonathan Glazer. The short film begins with a black and white scene of Johansson in what appears to be a screen test as she dramatically practices her lines before shifting to color as she emotionally undresses the character in which she is portraying. As she ends the day she grabs her trusty Galleria Bag and hops into a cab. This meta depiction plays with reality, giving us a little taste of what a day in the life of ScarJo presumably is like. To accompany the campaign, Prada is also releasing a few limited edition versions. Featuring delicate flowers that dot across the leather, they call back to prior collections with the same motif and remind us of the brand’s leather working savoir-faire.
Tommy Hilfiger Taps Stray Kids For The Latest Campaign
It’s not your imagination — every fashion brand has at least one K-pop idol on their roster. And why shouldn’t they? Given their global reach and devoted fan base, it makes sense. One band continuing their ambassadorship is Stray Kids, who reunite with Tommy Hilfiger for the brand’s latest spring 2024 ad campaign. Members Bang Chan, Lee Know, Changbin, Hyunjin, Felix, Seungmin, and I.N are dressed in their modern prep best, with the images designed to showcase moments in between the dates of their global tour schedule. The red, white, and blue pieces are classic Americana but the appeal is definitely universal.
Versace Icons Goes For Oscar Gold
Fresh off his extremely successful night at the Academy Awards, Cillian Murphy joins Anne Hathaway as the faces of Versace Icons. The stark, simple images showcase the two Oscar winners in the brand’s classic designs. For Murphy, looks include a tailored black suit worn with a white tank, a trench and white jeans, and roomy trousers paired with a polo sweater. Hathaway, who returns as an Icons face, leans sexier in a leather bustier dress as well as clingy black dress with strategically undone buttons. Says Donatella Versace via press release of the casting: “Strong, direct, iconic. For me, Anne and Cillian are two of the best actors of today.Exceptionally talented and kind people I admire and respect, looking their best. Very Versace,”
Helmut Lang Highlights Passionate Creatives For Their Spring Campaign
A vibrant community is big for Helmut Lang’s creative director Peter Do and you only need to see the front row at his shows as proof of that. Filled with supporters who span the worlds of food, fashion, art, and more, it only makes sense then that for the brand’s spring 2024 campaign, Do would want to celebrate people who have creative passion. Shot by photographer Huy Luong, the likes of artist Minjae Kim, chef Sophia Roe, photographer John Yuyi, and model Sophia Roe make up the cast of characters dubbed The People of Helmut Lang. Clad in unisex tailoring and knits designed to be layered, they’re clothes for the everyday. “The person gives meaning and value to the clothes and not the other way around,” Do says in the release.
Cartier Introduces the C de Cartier Embroideries Tote
This year is a big one for Cartier thanks to the Trinity collection’s big anniversary. But it’s not just about the brand’s signature tricolor jewelry designs. They’re also releasing new bag designs, including their latest tote, the C de Cartier Embroideries. Available in both cherry and red and black, the textured calfskin features a tonal logo embroidery as well as a golden, hot-stamped signature on the inside. With three flat pockets as well as one zipped pocket, the roomy design is ideal for everyday use. Shop it here.
