From Prada’s Portraits to a whimsical Bottega Veneta backdrop.
It’s official: the groundhog did not see his shadow on Groundhog Day and spring is coming early. The fashion world seems to have gotten the memo because the new season’s ads have begun to trickle in. Needless to say, they are delivering a much-needed dose of sunshine and whimsy. From Bottega Veneta’s models taking a lunch break in a playground to Fendi’s portraits in the clouds and Miu Miu’s sunny shots, we can’t wait to see what else the next few months have in store. Plus, count on Prada for an all-star roster, this season fronted by Troye Sivan, Kelvin Harrison Jr, and Harrison Dickinson while BOSS tapped familiar faces with the likes of Gisele Bündchen and Adwoa Aboah.
See our favorites below and come back for more.