Gucci taps Mariah Carey, Chloé goes glam with Claudia Schiffer, and more.
Even though it’s the first week of November, it’s starting to feel like the holidays already. And no one is more indicative that it’s tiiiiiime, than Mariah Carey. It’s fitting then that Gucci features the Queen of Christmas for its festive campaign. And that’s not the only brand ready to celebrate all things bright and merry. Chloé is tapping a different icon, supermodel Claudia Schiffer who’s glam and ready for all of the festivities that lie ahead. Also in the party mood is Dolce & Gabbana, which approaches the season with plenty of glamour. And should all that socializing be exhausting. UGG has you covered with cozy themed ads starring the likes of Katseye’s Megan Megan Skiendiel, Lunay, Yeat and JT.
Read on to learn more and catch up on what else you might have missed.
It’s Tiiiiiiiime!
Did you read that headline and hear Mariah Carey’s voice? ‘Tis the season for the reigning queen of the holidays and no one knows that better than Gucci. The holidays are getting a star-studded makeover with Gucci’s festive new campaign starring Carey and directed by Harmony Korine. Set inside an extravagantly decorated hotel awaiting her arrival, the film brings together the singer’s iconic holiday spirit with the brand’s playfulness, soundtracked, naturally, by “All I Want For Christmas Is You.”.Carey wears the new Butterfly special collection and her own signature motif, while an accompanying gift edit showcases Starlet, Gucci duffle and GG Marmont bags, Horsebit loafers, GG Monogram boots and other winter accessories. Now, try and get that song out of your head.
Bottega Veneta Has the Rhythm of the Night
A dance party in a mysterious alpine disco? Count us in. Bottega Veneta is closing out the year on a high note with They Dance Too, a holiday campaign that had us dancing along from the first beat. Set to Corona’s “The Rhythm of the Night”, the film features Julianne Moore as the life of the party, joined by dancer Léo Walk, and a cast of models who turn an otherwise deserted winter landscape into the place to be. Inspired by the final scene of Claire Denis’ 1999 film Beau Travail, the campaign spotlights creative director Louise Trotter’s vision of individuality and collective joy, with some excellent accessories along for the night. The new Verde bag makes its debut alongside the Baby Campana, Mini Knot Lock, and Andiamo Clutch, all dressed up in metallic finishes. Honestly, we’d venture into a snowstorm for a new Bottega bag. Wouldn’t you?
A Super Holiday Courtesy of Chloé
Chloé is going in a nocturnal direction with their new festive campaign, starring legendary supermodel and Friend of the House Claudia Schiffer. Shot by David Sims under the creative direction of Chemena Kamali, the images capture a more mysterious, cinematic expression of the brand, with Schiffer’s allure bringing an intimate quality to the photos. Different textures and sensual silhouettes reimagine the house’s signature spontaneity with a bit of evening glamour. The collection will be available in Chloé boutiques and online starting now.
Dolce & Gabbana’s Very Glamorous Take on Festive Season
A little mystery goes a long way in Dolce & Gabbana’s holiday 2026 campaign, shot by Gordon Von Steiner for a celebration of festive romance. Set within the glamorous lobby of a hotel, the scenes unfold through glances, fleeting encounters and secret kisses, blurring the lines between reality and fiction. Deep red interiors, golden accents and atmospheric lighting set the mood, while sharply tailored menswear and leopard-print accessories bring a distinctive Italian touch.
The Art of Loving Jimmy Choo
Olivia Dean knows a thing or two about dancing in heels, especially Jimmy Choos. The British singer is the first star of Choo Stories, the brand’s new storytelling series celebrating the moments, big and small, that shape us. Its debut chapter kicks off with a behind-the-scenes look at her sold-out The Art of Loving Live world tour, where the singer exclusively wore custom and ready-to-wear styles. A friend of the brand since 2022, Dean worked closely with creative director Sandra Choi on a wardrobe of pumps designed for the stage, reimagining signature silhouettes in gold, pink, and citrus hues, finished with playful crystal embellishments. The accompanying film takes us from Jimmy Choo’s London design studio to backstage and into the spotlight, capturing the relationship between designer and muse. Sexy and fun, it’s a fitting introduction to a series embracing creativity, confidence, and the moments that make us feel most ourselves.
The Chanel Cruise 2026/27 Campaign Has Arrived
Biarritz, where Coco Chanel’s couture story began, was the French setting Matthieu Blazy chose to stage his first cruise collection. Now the campaign is here, carrying us back to sandy beaches, shifting skies above a wild Atlantic currents, and a seaside town beloved by surfers and elegant Parisian holidaymakers alike. From the iconic little black dress to vibrant beachwear and dazzling evening gowns, the collection captures the eclectic spirit of Biarritz. Photographed by Alec Soth, the images echo the show itself, when the collection was shown in the Casino overlooking the ocean, with pieces of the set scattered across the sand: a column flower vase, a salon chair, and a table adorned with shells.
A Very Loewe Nightmare Before Christmas
Just in time for the holidays, Loewe is revisiting Disney and Tim Burton’s The Nightmare Before Christmas, bringing the welcome dose of childhood nostalgia to a collection that’s equal parts spooky and festive. First released in 1993, the beloved film was created through painstaking stop-motion animation, handmade puppets, and miniature sets, making it a natural match for a house with craftsmanship at its heart. Drawing from the film’s original sketches and archives, the brand reimagines Jack Skellington, Sally, and Zero across bags, ready-to-wear, and accessories through intricate leatherwork and embroidery. The accompanying campaign stars Eva Victor, David Jonsson, Sandra Bernhard, and Jordan Firstman, who wander through a surreal shop of distorted mirrors, upside-down staircases, and other delightful oddities. A making-of documentary featuring Burton himself offers a glimpse into the imagination behind it all. Somewhere between Halloween Town and Christmas morning, Loewe has captured the kind of fantasy that makes us believe in magic again. The collection launches November 12 at loewe.com.
Meet Mackage’s Newest Face
With a new festive season campaign, Mackage introduces a fresh face to the brand: the one and only Georgia May Jagger. In the short film, the model wanders in undergarments through hallways full of ribbons and wrapping until she finds her friends in black-tie attire, unwrapping gifts and partying way before the holiday. She finally joins them in the brand’s outerwear staples, a testament to the idea that “Some things are simply too good to leave wrapped.”
A Very Cozy Christmas
UGG is embracing the joy of giving this holiday season with their Gift the Feeling campaign, starring Katseye’s Megan Skiendiel, Lunay, Yeat and JT. Building on the brand’s “Born to Feel” platform, the film sees the cast exchange gifts disguised as unexpected objects, revealing coveted styles amid a lively holiday party filled with lots of laughter and dancing. From the cozy Elea Fluffed Slip-On and Après City Boot to the iconic Classic Mini and Tasman, the collection celebrates comfort as an expression of confidence and individuality. The collection is available now online, in stores and at selected retailers.
The North Face and Cecile Bahnsen Returns
Fourth’s time a charm for Cecilie Bahnsen and The North Face, as the two return for yet another collaboration. First seen at Bahnsen’s fall 2026 show, the seven-piece capsule in a black and navy palette is girly gorpcore at its finest. You’ll find a mix of technical details and sweet floral details across outerwear, shoes, bags, and layering pieces. Highlights include the Lucia Nuptse, a reimagined version of the Nuptse, the iconic puffer. Now in a cropped length and featuring delicate blooms across the chest, it’s a stylish update. Other favorites include the Amalia waistbag and the Meghan Small Crevasse cinch bag, both ideal for city life and the great outdoors alike. To accompany the release, photographer Pia Riverola captures women including athletes Iris Pham and Molly Thompson-Smith clad in the pieces, enjoying movement. All of the pieces are available now except for the jacket, which launches on November 22nd.