Yoni Tjin Wears Gucci La Famiglia On The Next Cover Of 10 Magazine Issue 06

The new Demna era at Gucci is in full swing. Entitled La Famiglia, the designer’s first outing for the house, unveiled in September, featured a constellation of 37 characters each representing a more ‘Gucci than Gucci’ archetype. La VIP in head-to-toe logo mania, La Bomba in a tiger fur chubby and spike heels, Bastardo in tiny white budgie smugglers, Narcisista with his shirt unbuttoned to the waist.

Here, lensed by Cedric Buchet and styled by Sophia Neophitou, Demna’s super-sized debut for Gucci is captured on the streets of Milano.  

Taken from 10 Magazine USA Issue 6 – CREATIVITY, CHANGE, FREEDOM – out March 18th! Order your copy here.

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GUCCI: LOVE

Photographer CEDRIC BUCHET
Fashion Editor SOPHIA NEOPHITOU
Model YONI TJIN at A Models Amsterdam
Hair HIROSHI MATSUSHITA
Make-up PEP GAY
Manicurist PEGGY PLAZA COBOS at Green Apple Italy
Fashion assistants GEORGIA EDWARDS and MARINA QUARANTA
Casting ARIANNA PRADARELLI
Production ZAC APOSTOLOU

Clothing and accessories throughout GUCCI La Famiglia

GUCCI La Famiglia

from left: coat, dress, headscarf, necklace, belt and Bamboo 1947 bag by GUCCI La Famiglia and coat, headscarf, belt, shoes and Bamboo 1947 bag by GUCCI La Famiglia

GUCCI La Famiglia

GUCCI La Famiglia

from left: coat, headscarf, belt and Lunetta bag by GUCCI La Famiglia and GUCCI La Famiglia

GUCCI La Famiglia