Meet the tech and olive entrepreneur who innovates online experiences.
It’s a tough time to be a rebel. There’s not a lot we haven’t seen, and anything we might wish to see, or dream up, is less than a click away. What’s an iconoclast to do? Making something is a good start. Real things, not just content, can exist in the world, turning heads and changing minds. These 10 creatives—all in Chanel Fine Jewelry for this portfolio—might not have permanent solutions, but they are just getting going. What they’ve accomplished so far sets them apart and raises the bar for what’s next.
Laura wears Première watch in steel coated in yellow gold with black leather and black-lacquered dial by CHANEL Watches and Coco Crush quilted motif rings in 18k yellow gold and white gold by CHANEL Fine Jewelry
LAURA ZHEN DOYON
TECH AND OLIVE OIL ENTREPRENEUR
Instagram: @clublauraz
“Websites aren’t particularly interesting for people in 2026,” says Laura Zheng Doyon, a design entrepreneur whose company SiteBaby builds not just URLs, but brands. Zheng hails from China but immigrated to Toronto at age five, where her parents splurged on private art lessons—“My one luxe thing,” she says— which helped her get into animation school for college. “It was grueling. You’d have to memorize [and draw] every single bone in the body,” she says. But the rigor landed her at a gaming company in NYC; when it folded, she moved into entertainment, running UX design for Justin Bieber’s apps.
Since then, she’s gone out on her own, working with the likes of Adidas and NYFW, before finally landing on SiteBaby to marry her creative talents with the “dark arts” of big tech design savvy. Clients, big and small, such as Ariana Grande, Beau Swim, and Blade give her their vision and Zheng distills it into something not only beautiful but also navigable.
In building these little sites with big muscle, she says, “Why should tech bros be the only people who have these superpowers?” Zheng is using SiteBaby for her own project: her olive oil brand, Kurio, sourced from self-sustaining farms in Crete. (“It’s buttery. It doesn’t taste oily, if that makes sense.”) Her approach to oil funnels into that of her design entrepreneurship. “It’s about building brands that deserve to exist,” she says.
Taken from 10 Magazine USA Issue 6 – CHANGE, CREATIVITY, FREEDOM – out March 18th! Order your copy here.
THE NEW MAKERS
Photographer CARLOS RUIZ
Talent TONI CORNELL, TIFFANY HOWELL, GABRIELLE RICHARDSON, DEVONN CHARLES FRANCIS, LAURA ZHENG, AVA PEARLMAN, ANNA PARK, ELIZABETH KOURY, ARMANDO AGUIRRE, and ELLEN HARROLD
Text JOHN ORTVED
Instagram: @jortved
