29 May 2026 |
Loewe outfits team Spain, Balenciaga celebrates New York City, and more.
There’s no denying that everyone is feeling the World Cup fever, as the first matches are but a mere two weeks away. In that vein comes the announcement that Loewe will be dressing the Spanish national team. Could they be the most stylish of the countries? We’re going to place our bets and say yes, definitively. Since we’re on the topic of luxury brands and sports, this week also marks news that Gucci has joined the F1 fray, linking up with Alpine. Tag Heuer, a longtime partner of the Indy 500 has announced not only a new watch but also a new brand partner, Alex Palou, last year’s race winner. And while living in New York City might not technically be a sporting event, you can’t argue that daily life is a race unto itself. In that spirit comes Balenciaga’s new campaign, “A New York Minute: Keep Rolling” starring actress Sarah Pidgeon and directed by Celine Song.
Read on to learn more and catch up on what else you might have missed.
A New York Minute
It’s all about the Big Apple as Balenciaga launched their latest campaign “A New York Minute: Keep Rolling.” Directed by Oscar-nominated Celine Song, it stars Sarah Pidgeon, who embodied no other than Caroline Besette Kennedy in the recent show Love Story. The three short films showcase quintessential NYC moments: picking up laundry at the dry cleaners, being stuck on the street on a film set, and cabbing home. The different scenes highlight some of the brand’s icons, such as Le City Bag, Le 7 Bowling, and Rodeo bag, as well as the latest collaboration with Manolo Blahnik, the Duchesse Pump. Balenciaga loves New York, and we do too.
Christmas Came Early with Chanel!
New Yorkers can count themselves lucky as Bergdorf Goodman has a one-week exclusive retail lead ahead of the global launch of Matthieu Blazy’s first Métiers d’art collection. Starting May 27th, shoppers have access to an assortment including ready-to-wear, handbags, shoes, and accessories. The cherry on top? Chanel will take over a window by Fifth Avenue inspired by the collection’s New York City subway-set runway presentation. If you’re reading this, run, don’t walk to snatch up the latest Chanel goodies.
Yo Soy Loewe
World Cup fever is only starting and one of the most stylish teams might be Spain. The reason? Loewe, helmed by creative directors Jack McCollough and Lazaro Hernandez, has officially teamed with the country’s national football team for the tournament plus the next four years of matches. Both the women’s and men’s teams will wear a complete travel wardrobe for their world travels. This partnership brings together two Spanish institutions, debuting in 2026 with travel tailoring, casual wear, shoes, and leather goods for the men’s national team.
Celine Longs For Summer’s Lazy Days
Michael Rider is on a roll with Celine, there’s no doubt about it. The brand just released their fall 2026 campaign, which continues the same story as seen in their summer ads. Zoë Ghertner returns, highlighting the last days of the season as temperatures swing from warm sultry days to cool evenings. As such the clothes and accessories reflect transitional dressing at its best. You have white sundresses and sleeveless tops, made for lounging in the sunshine while casual hoodies, oversized silk scarves, and lightweight jackets will ward off the chill. As for the accessories? Plenty of the classic monogram while the brand’s now extremely popular lace-up oxfords make a return, remixed in a red colorway with slits to reveal skin. Should you want something, these pieces are now in store.
Two New Gleaming Gold Cartier Watches Have Arrived in Stores
First seen at Watches and Wonders this year, two Cartier Santos timepieces will be available come Monday, June 1st. First created in 1904 as a means for aviators to tell time while in flight, the Santos-Dumont features a flexible metal bracelet and an obsidian dial that uses volcanic stone sourced in Mexico. Chosen for its iridescence, courtesy of air bubbles trapped in the material, no two are alike. For those seeking a more traditional take, the Santos de Cartier Chronograph is true to the original. With a dial that has both satin and sunray finishes and black sword-shaped hands, there are three counters: the seconds at 6 o’clock, the minutes at 3 o’clock and hours at 9 o’clock. Should you want to add either to your collection, consider contacting your sales associate now — these special items are not to be missed.
Burberry Loves Sports
In other soccer news, Burberry is embracing Britain’s football culture with their fall 2026 campaign. Called “A Good Sport”, it’s a cinematic celebration of match-day energy and community spirit. Soundtracked by Bloc Party’s song “Banquet” (the ultimate millennial throwback!), it stars a cast that includes Jason Sudeikis, Romeo Beckham, Jodie Turner-Smith, Rosie Huntington-Whiteley, and football icons Declan Rice, Leah Williamson, and Son Heung-min and captures the anticipation and camaraderie of fandom. Creative Director Daniel Lee draws on Burberry’s connection to sport, combining heritage outerwear with terrace-inspired style through check scarves, Harrington jackets, trench coats, and the debut of the new Primrose bag and Knight Runner sneaker.
Dior is Ready For the Summer
Jonathan Anderson is bringing a vibrant new perspective to Dior’s Dioriviera universe, infusing the collection with a new playfulness and summery charm. With botanical prints and bright colors, the ready-to-wear line features sailor-inspired separates, swimwear, silk scarves, and reimagined accessories designed for summer. Signature pieces including the Dior Book Tote, now in terry cloth, and the Dior Medallion mules, receive relaxed updates, while Dior Maison expands the experience with elegant homeware inspired by Christian Dior’s love of nature and art. Launching across luxury resort destinations from Mykonos to Saint-Tropez, the collection captures a classic European summer.
Moncler Goes Off Grid
Ever just want to escape? Moncler Grenoble knows the feeling. The brand headed outdoors for their spring summer 2026 campaign featuring a collection inspired by the rugged beauty of Arizona’s Tucson Mountain Park. Starring brand ambassadors Gus Kenworthy, Richard Permin, and Mia Regan, the images capture the freedom of exploring desert landscapes through lightweight layers designed for both function and style. Technical outerwear and utility-driven details are balanced with earthy prints and a palette of sand, moss, sky blue, and soft pink, reflecting the tones of the American Southwest. Embracing their alpine heritage, the collection celebrates connecting with nature through outdoor dressing.
Gucci Joins the F1 Fray
Just in time for the Monaco Grand Prix, arguably the most luxe of the F1 races comes news that Gucci is diving into the racing world with a new partnership alongside Alpine. This marks the first time a luxury fashion house has become the title partner of a Formula One team. Beginning with the 2027 Championship, the newly named “Gucci Racing Alpine Formula One Team” will compete in Gucci colors, alongside the introduction of Gucci Racing, a new platform centered on performance with exclusive products, immersive experiences, and global brand activations.
Tag Heuer’s Racing Legacy Grows
In honor of their 21st anniversary as the official timekeeper of the NTT Indycar Series, Tag Heuer hosted an unforgettable weekend at the 110th Running of the Indianapolis 500. The Swiss watchmaker created an exclusive lineup of VIP experiences featuring actors, creators, and racing enthusiasts alongside newly announced partner and last year’s champion Álex Palou. The celebration culminated in one of the most dramatic races in history, with Felix Rosenqvist securing victory by a tiny margin of just 0.0233 seconds before a crowd of more than 350,000. Coinciding with this excitement comes news of their limited-edition Formula 1 Solargraph x Indy 500 timepiece, a sleek collector’s watch inspired by the legendary Yard of Bricks and limited to 1,110 pieces, in honor of the race’s milestone year.
