26 September 2024 |
Chanel’s Parisian campaign, Alaia’s model-filled ads, and more.
While the fashion world has jaunted from Milan to Paris for the last leg of shows, there’s still non-runway related happenings. Fall campaigns continue to trickle in with the likes of Chanel’s love letter to the City of Lights while Alaia goes for an intimate model shoot. For those who want a gorpcore-inspired drop, The North Face and Comme des Garçons are back with their second collection while Mr. Porter and Stone Island tapped actor Russell Tovey for an exclusive capsule. And for those seeking something more local, Off-White and The New York Liberty are coming together for a long-term partnership that highlights the rising prominence of women’s sports.
Read on to learn more and catch up on what else you might have missed.
Chanel’s Parisian Affair
No other brand is more synonymous with Paris than Chanel, and it’s fitting that their fall-winter 2024/25 campaign is a love letter to the city. Blending the magic of cinema with high fashion, the images shot by Inez & Vinoodh star brand ambassador Margaret Qualley as a femme fatale, with her smoky eyes and edgy haircut. Wearing signature pieces from the brand, like a gold lamé jacket and a long tweed coat, Qualley radiates effortless glamor against scenes of the Eiffel Tower and the streets of the City of Lights. It’s a beautiful tribute to the connection between Chanel, cinema, and the iconic Parisian life.
Alaia’s Model-Heavy Fall Campaign
For Alaïa’s Summer Fall 2024 campaign, the brand takes us behind the scenes with a beautifully intimate twist. Starring Mona Tougaard, Vittoria Ceretti, Felice Nova Noordhoff, and Awar Odhiang and shot by Tyrone Lebon, the photos capture the models in iconic Parisian hotel rooms. With no retouching, they reveal the models in their most natural state, blending reality and fantasy. It’s a quiet yet powerful ode to the intimate connection between a woman and her wardrobe in true Alaïa style.
Louis Vuitton Gets Inside Out
To celebrate their newest version of the Neverfull bag, Louis Vuitton is turning things inside out. Their latest campaign stars Sophie Turner and the iconic tote, now designed to be fully reversible. For 17 years, the style has been a staple for the brand and the countless owners who use it as an everyday workhorse. This fresh take offers a more playful spin, inviting you to make it a two-for-one special, depending on your mood of the day. With the classic monogram on one side and the other featuring the inside pocket printed with the brand’s signature stamp, the previously hidden interior turns into a standout feature. Find it in stores now.
Balenciaga Celebrates Italian Pop
Get ready for another mega Balenciaga music collaboration, this time with Italian singer Mina. The legendary artist has been a fixture since the 60s and this marks the first time she’s collaborated with a fashion brand in her 40 year career. In the works is a three-hour playlist featuring her songs along with those of her favorite artists. Upon purchase of the merch, listeners will also be able to access her new track L’Amore Vero two months before her new album release. As for the pieces themselves, they consist of t-shirts and limited-edition eyewear, including one pair inspired by her signature eye makeup. Featuring a continuous black-tinted lens, it’s lasered with her autograph on the inside of one temple and also includes a QR code that unlocks the song. As for the tees, it’ll feature the singer’s face as well as a list of her 106 albums. Of note, the tag on the shirt also has an NFC chip that also provides access to the track. Check it all out here.
Cartier Releases New Jake Gyllenhaal Campaign
For Cartier’s latest Santos Dual-Time watch campaign, the images star brand ambassador Jake Gyllenhaal. Per the press release, the instantly recognizable timepiece is considered to be the actor’s favorite. First created in 1904, the design was created by Louis Cartier for his friend, the aviator Santos-Dumont — hence the name. Originally it served a practical purpose, as he needed to be able to tell time mid-flight. The result is a square shape with eight visible screws, now a signature of the brand’s watchmaking. As for this version, it’s water resistant up to 100 meters and has incredible precision, making it the timepiece of choice for the adventurer.
Off-White and The New York Liberty Team Up
For fans of women’s basketball, the time has been long coming for the masses to embrace the sport. As arenas fill up, brands are taking notice and not just for tunnel walks. Off-White announced that they will become the New York Liberty’s official Style and Cultural Curator, a multi-year partnership that marks the first time that the label has worked with a U.S. sports team. The two will team up on a varsity jacket as well as capsule collections each season. Also in the works are community programming initiatives and celebrations centered around key moments such as Women’s History Month, Black History Month, and Pride. The partnership kicked off this past weekend during the Liberty’s first playoff game at Barclays with the reveal of the varsity jacket. A limited number will be available for purchase and customization during select games.
The North Face and Comme des Garçons Are Back
Gorpcore meets avant-garde as The North Face and Comme des Garçons are back with another collaboration that blends the best of outdoor life and Japanese fashion. Launched earlier this week, the exclusive collection combines The North Face’s high-performance gear with CDG’s signature design, perfect for those who love to explore the outdoors while looking chic. Consisting of outerwear and easy tees, they’re available at select retailers like Dover Street Market and online, Given how past collections have sold out, chances are this one is going to go fast too.
A Ghostly Capsule Collection
Mr. Porter and Stone Island are teaming up for an exclusive Ghost capsule collection, launching this week. Known for their monochromatic camouflage designs, Stone Island Ghost features a sleek 13-piece collection in a deep gray colorway. The line includes standout outerwear, namely a merino wool down jacket and a Ventile field jacket, both offering weather resistance. Rounding out the pieces are knitwear, polo shirts, and cargo trousers, all embodying the signature Ghost aesthetic. Actor, writer, and curator Russell Tovey stars in the campaign, celebrating this limited-edition launch.
Moncler is Ready For Fall
As rainy days become more frequent, Moncler CEO Remo Ruffini and designer Jony Ive are here to sort you out with their brand-new collaborative collection that blends innovation, friendship, and creativity. The line reimagines iconic outerwear like the field jacket, parka, and poncho, featuring exclusive fabrics and detailing, all connected by a simple magnetic button. Colorful and utilitarian, they’re available now.
