17 July 2026 |
Maria Grazia Chiuri’s first campaign for Fendi, Bottega Veneta expands to Palm Beach, and more.
It’s hard to even think about summer being over but fashion is already looking ahead as the first wave of fall 2026 ads are starting to drop. One of the early birds? Maria Grazia Chiuri for Fendi, which sees a series of models in Rome among the city’s famous interiors and ruins. Also launching an autumn campaign is Torishéju, marking a debut for the emerging label with a haunting short film produced in collaboration with Sølve Sundsbø. And in the vein of dressing for next season comes Bergdorf Goodman, whose windows have been redesigned in honor of Antonin Tron’s first collection for Balmain, as well as GU, which announced a collaboration with former Marni designer Francisco Risso that’s perfect for transitional dressing.
Read on to learn more and catch up on what else you might have missed.
Maria Grazia Chiuri’s Fendi Finds the Beauty in Longing
Fendi introduces Maria Grazia Chiuri’s first fall 2026 campaign with a series of images that feel lifted from an unfinished film. Photographed by Jo Ann Callis and set against Rome’s storied interiors and ruins, the campaign stages a quiet standoff between figures caught in the push-and-pull of craving intimacy while resisting the vulnerability it demands. That same tension carries through the clothes, where Chiuri’s shared-closet approach sees women dressed in menswear, making the interplay between masculinity and femininity feel all the more intriguing. The carefully choreographed distance between bodies recalls Pina Bausch’s work, with every glance and gesture charged with anticipation. As a result you’ll find a campaign that refuses resolution, leaving the viewer suspended somewhere between desire and restraint. While the clothes are exquisite, it is the sense of longing that lingers long after the last image.
Bottega Veneta Expands to Palm Beach
Luxury lovers in Florida have a new place to shop as Bottega Veneta just opened a new boutique at Palm Beach’s Royal Poinciana Plaza. The 2,784 square-foot store reflects the brand’s blend of Italian design and artisanal craftsmanship with an interior that includes Murano glass, terrazzo flooring, and warm wood interiors. You’ll find a curated selection of ready-to-wear, accessories, and fragrance. This marks the first time the brand is selling fine jewelry alongside the debut of the Alta fragrance collection as well as plenty of handbags, including some exclusive resort editions of the Andiamo, Andiamo Clutch, Knot Lock and Cabat.
Windows into the New Balmain
Antonin Tron’s Balmain is making its New York debut with a stage worthy of the occasion. To celebrate the arrival of the brand’s fall 2026 collection, Bergdorf Goodman is unveiling a month-long takeover of its iconic Fifth Avenue windows dedicated to the designer’s new vision. Conceived by artist Jeanne Briand, the installation transforms the exterior into an immersive landscape, juxtaposing raw steel and archival prints with culptural tailoring and fluid draping. Consider it Balmain’s first NYC address under its new creative direction, and a bold introduction at that.
Louis Vuitton’s Newest Fabric is Not What You’d Expect
First introduced on the fall 2026 menswear runway by Creative Director Pharrell Williams, Louis Vuitton’s Silk Tech is a new innovative material that joins a lineup that includes its signature Monogram Canvas, Epi leather, and more. Made from silk and reclaimed nylon, it’s designed to be water-repellent, crease-resistant. and lightweight with the look and feel of leather. Inspired by the resilience of vintage silk parachutes, Silk Tech reimagines Louis Vuitton’s heritage of travel, and the new material will debut across a range of signature menswear and travel pieces, including the Keepall, Speedy and Christopher bags, alongside outerwear and sneakers.
Loro Piana Goes Full Bloom in Tuscany
Find yourself in Tuscany during your Euro summer travels? If so, stop by Forte de Marmi, a seaside town in the north of Italy and stop by Il Floraio flower kiosk, where Loro Piana is staging a second edition of Blooming Clay. The initiative sees French ceramicists Karim Rahman and Mathilde Martin teaming up on a series of four vases that combine the luxury label’s sense of texture and movement with the tactile and instinctive nature required to shape clay. Made from chamotte stoneware and fired at high temperatures, each is shaped by hand using a coil technique. With their warm white or black tones, the unique designs make for the perfect vacation memento, especially teamed with the shop’s array of seasonal blooms.
Haute Couture Accessories Have Never Looked This Good
Unveiled during Paris haute couture week, Roger Vivier‘s L’Atelier des Papillons introduces the fall 2026 Pièce Unique collection under the creative direction of Gherardo Felloni. Inspired by the butterfly (a recurring symbol in the brand’s archives), Felloni reimagines the motif through intricate embroidery, hand-painted feathers, crystals and sculptural detailing. Marking a new chapter for Pièce Unique, the brand went beyond handbags and embroidered gilets to include couture footwear for the first time, featuring exclusive Choc pumps and the first ever Pièce Unique sneaker. Located at Maison Vivier, the exhibition also explores the dialogue between Roger Vivier’s heritage and Felloni’s contemporary vision through archival displays and immersive installations.
It’s All About a ‘90s Low Rise For GapStudio x Hailey Bieber
Skinny jeans might be looming on the horizon but over at Gap, it’s all about a baggy low rise. The brand teamed up with Hailey Bieber to launch The Hailey Jean, a limited-edition denim capsule inspired by the effortless style of the late ’90s and her own off-duty wardrobe. Launched on July 16th, the collection features updated Extra Baggy and ’90s Low Rise Loose silhouettes with custom washes, subtle ‘1996’ detailing and Bieber’s signature hidden inside the pocket lining. Accompanied by a nostalgic campaign shot by Mario Sorrenti and featuring The Cranberries’ “Linger”, the capsule will be available online and in select stores across North America and international stores.
GU’s New Collection is Definitely Going to Sell Out
Since Francesco Risso’s departure from Marni, everyone was wondering where the Italian designer would wind up next. Well, now we know — a collaboration with beloved Japanese fashion brand GU. Marking a new era for the label as it celebrates its 20th anniversary, the capsule is inspired by the concept of jiyū, the Japanese word for freedom. Built around six lifestyle themes from minimalist tailoring and retro classics to playful streetwear and cozier pieces, everything is designed to be mixed and matched for individual expression. Rolling out from July 24th, it’s definitely going to be a hit.
Jacquemus Sets Sail with Timberland
Jacquemus and Timberland pick up where the two left off with their 2025 debut collab, now reimagining the brand’s signature 3-Eye Lug boat shoe into a hot new pair, just in time for summer. Dubbed the Timberland x Jacquemus Authentic boat shoe, the style arrives bathed in Lagoon Blue, a hue pulled straight from Jacquemus’ spring 2027 collection,“Le Bonheur”, and one of the season’s defining colors. The monochromatic finish, right down to the tonal Tree logo and laces, lets the craftsmanship speak for itself, while Jaquemus’ bespoke metal charms and aglets keep things funky. Available July 17 at $250, it’s less a boat shoe than an invitation to spend the rest of the summer feeling like you’re the coolest person in the South of France.
A Haunting Debut Campaign From a Name to Watch
Since her first show in 2023, Torishéju Dumi’s eponymous label Torishéju, has established itself as one to watch. And now for her first fall collection, she’s launching a debut campaign called “When It Rains, It Pours.” Working in collaboration with Sølve Sundsbø, styled by Ellie-Grace Cummings, and additionally supported by Apple, it’s an exploration of life and how a single moment can lead to a series of events that’s equal parts full of joy and sorrow. Featuring garments made from boiled wool and duchesse satin silks that are tied and bound together to create knotted forms that distort the body, the silhouettes are unusual and attention grabbing. As a nod to her Nigerian heritage, she also revisits traditional Yorubaland dress with a series of coats, dresses and cardigans. Haunting and evocative, Dumi’s exploration of textiles and emotions speaks to her vision and it’ll be exciting to see what she tackles next.
