10 January 2026 |
Louis Vuitton Monogram turns 130, Prada jumps ahead to spring, and more.
The first week of 2026 is starting off strong as awards season is in full swing and brands are gearing up for the year ahead. Chanel took full advantage of that, celebrating Gracie Abrams as the new face of Chanel Coco Crush with a star-studded dinner at the Chateau Marmont with the likes of Keri Russell, Tessa Thompson, Lily Allen, Connor Storrie, and more in attendance. Over in New York City Louis Vuitton kicked off their 130th anniversary celebration of their iconic monogram motif with a pop-up space in Soho designed to look like a hotel. As for Prada? Well, they’re the first to drop their spring 2026 campaign, a musing on modern day advertising made in conjunction with artist Annie Collier and photographer Oliver Hadlee Pearch.
Read on to learn more and catch up on what else you might have missed.
Prada Reconsiders The Power of Imagery
What is a fashion image in 2026? Is it something we see online or in a magazine before moving on our day? Or can it be tangible? That’s the question Prada poses for their spring 2026 campaign. Working with artist Anne Collier and photographer Oliver Hadlee Pearch, the results are a musing on advertising as disembodied hands (clad in the brand’s gloves) hold physical copies of what one would commonly associate with traditional ad images. Starring actors Levon Hawke, Nicholas Hoult, Damson Idris, Carey Mulligan, and Hunter Schafer as well as musician John Glacier and model Liu Wen, the co-ed cast showcases key styles from the runway while adding their own unique personalities into the mix.
Louis Vuitton’s Signature Monogram Celebrates 130
As far as iconic logos go, nothing is more instantly recognizable than Louis Vuitton’s signature monogram and 2026 is shaping up to be a big year as it turns 130 years old. In honor of the occasion, the brand is launching a year-long global celebration in honor of the motif created in 1896 by Georges Vuitton. To kick things off in New York City, a SoHo pop-up has opened with immersive rooms dedicated to the brand’s signature designs like the Speedy, Keepall, Noé, Alma, and Neverfull. Envisioned as a hotel, you enter through the Keepall Lobby before making your way into the Neverfull Gym, complete with a mirrored weight rack area. From there you’ll find two spaces dedicated to the Speedy with the Speedy 1930 being an ode to the classic shape while Speedy P9 Safe Room reflects men’s creative director Pharrell Williams’ reinterpretation. Next up is the Noe Champagne Bar, a nod to its origins as a way to carry four bottles of bubbly. To end, around the corner from the pop-up is the Alma Terrace, devoted to the handbag named after the Place de L’Alma in Paris. Of course, there are also exclusive designs available for purchase but for those looking to give their bags a little love, there’s also a dedicated Care Services to ensure your favorite piece looks as good as new. Open now through April, it’s a must-see for any LV fan.
From let: Gracie Abrams, Connor Storrie, Sarah Pidgeon, Kerri Russell, Griff, PinkPantheress, Maggie Rogers, Audrey Nuna, Dakota Fanning
Gracie Abrams is Now a Chanel Coco Crush Ambassador
After making an appearance in a Chanel campaign this time last year, the French brand is taking their relationship with Gracie Abrams to the next level, naming the Grammy-nominated singer-songwriter and house ambassador as the newest muse of their Coco Crush fine jewelry collection. Since her 2019 debut, Abrams has risen to stardom, earning a Best New Artist nomination at the 66th Grammy Awards and releasing worldwide hits like her song That’s So True. To mark the occasion, what better than an intimate dinner days before the Golden Globe Awards? Held at Chateau Marmont, the likes of Tessa Thompson, Connor Storrie, Kerri Russel, Conan Gray, and Dakota Fanning, and more were in attendance while Lily Allen was the night’s surprise performer. And this is even before the new campaign, shot at the legendary Los Angeles landmark, drops on January 13.
Omega Gears Up For Cortina 2026
We’re a mere month away from the 2026 Winter Olympics. Held in Milano Cortina, Omega marks their 90th year as the official timekeeper and as such, dropped their campaign to drum up excitement for the games. Featuring athletes chasing their dreams, it stars the likes of Paralympic cross country skier Oksana Masters, speed skaters Erin Jackson and Gao Tingyu, ski jumper Sara Takanashi, biathlete Dorothea Wierer, figure skater Kaori Sakamoto, and many more. To accompany, there’s a video highlighting the phases they go through from preparation to action to celebrating victory, interspliced with footage of Omega’s timing technologies. Equal parts inspiring and awe-inducing, it’s a teaser of the many memorable moments destined to come in the weeks ahead.
Gucci La Famiglia Hits Stores
Back in September of last year, Demna decided to skip a runway show for his debut Gucci collection, opting instead to drop a series of images called La Famiglia, followed by a film, The Tiger, directed by Spike Jonze and Halina Reijn featuring the looks. And now the collection has finally hit stores. Drawing from the brand’s most iconic designs, including the Bamboo 1947, Flora motif, and GG Monogram, the pieces reinterpret heritage through a new lens. To accompany, a campaign shot by Catherine Opie introduces a cast of characters whose wardrobes express a sense of modern “Gucciness.” Together, they signal the genesis of Demna’s vision ahead of his full creative unveiling in February.
A Sunny Jimmy Choo Surprise
While Jimmy Choo may be synonymous with sexy, red-carpet worthy heels, the brand’s taking a different turn with the launch of their latest style. The Sunny trainer is a new take on their signature femininity. With its thin sole and streamlined silhouette, the diaphanous lace design touches on the sneaker-meets-ballet-flat trend that’s been dominating the casual footwear game. Available in an array of pastel colorways, they’re a taste of spring in the middle of winter. Shop it here.
An All Black Watch For Avant Garde Lovers
Back in 2020, Hublot and Yohji Yamamoto launched their first collaborative watch and this week they followed it up with their fourth timepiece. To no one’s surprise, it’s all black — a fitting shade for the Japanese avant-garde legend and Swiss watchmaker alike. For the former it represents a signature approach to fashion with an emphasis on texture and silhouette. For the latter, it’s a callback to 2006 when Hublot debuted their All Black concept. Called the Classic Fusion Yohji Yamamoto All Black Camo, the 42mm design made from matte ceramic features a subtle monochromatic camouflage pattern and is finished with a rubber and fabric strap. Powered by the MHUB1110 automatic calibre, only 300 available in the world.
Fendi Finds Inner Beauty in the Newest Peekaboo Iteration
Speaking of jumping ahead to spring 2026 collections, Fendi is adding on to their iconic Peekaboo lineup. Known for its signature silhouette that offers a glimpse of the interior, the brand is playing up that detail. This time around you’ll find beads, studs, pailettes, and embroidery in the interior. Given that it takes 200 hours of craftsmanship, it’s a special item for those seeking a handbag with a story. The collection will be made available starting January 8 in stores around the world and online.
JCREW PARTNERS WITH TEAM USA FOR The WINTER OLYMPICS
While Omega drums up excitement for their role as the official Olympics timekeeper, J.Crew is also getting in on the lead up to Cortina 2026. The classic all-American brand has partnered with the U.S. Ski and Snowboard, a collaboration that’ll span the next three years, on a series of capsule collections. The current one takes on J.Crew’s connection to après-ski living and cheers on the athletes as they prepare for the big event. Released on January 8th, you’ll see details that draw from vintage ski emblems as well as mimicking archival Olympic patches on everything from sweaters to loungewear to accessories for everyone in the family. In addition, there will also be high-performance wear in partnership with Kappa with a campaign that features athletes like Hailey Langland, River Radamus, Tess Johnson, and more.
The Mombasa Bag is Back Baby!
Fashion by nature is cyclical and the latest comeback is a big one: the Saint Laurent Mombasa bag. First introduced as a part of the brand’s spring 2002 runway (back when it was called Yves Saint Laurent), the hobo with its signature curved handle was one of Y2K’s most iconic “It” handbags. While the style may have dropped off in popularity over the years, spend any time on social media nowadays and you’ll find an uptick in fashion fans doing their best to find vintage ones from that era. Well, those fans no longer need to dig through resale sites as Saint Laurent has announced the handbag’s glorious return courtesy of a series of Glen Luchford shot images starring Bella Hadid. Mombasa 2.0 is true to its namesake, except now it comes in three sizes (large, medium, and small). Available in leather, ponyhair, and even an alligator version, it’s finished with a leather handle, instantaneously bringing back all of those nostalgic memories of the early aughts.
