Marine Serre: Ready-To-Wear AW24

Grounding her collection in the transitional space between reality and fiction, Paris-based designer Marine Serre’s outlook for AW24 was distinctly influenced by a cross-pollination of many, many things. 

Infusing this idea into every aspect of the presentation, the show took place at Ground Control in Paris, a former railway shed that now acts as a cultural space and includes a food hall, multiple bars and a radio hub. Models walked to a musical mash-up of contemporary R&B, hip-hop and classical compositions, slicing through cloud-like smoke that nodded to the idea of a twilight zone. 

Consisting of 42 looks, the offering transversed a variety of aesthetics, kicking off with an assortment of slinky and sheer pieces before transitioning into sportier sets equipped with streamlined sunnies. Baggy but tailored suits came next, before the everyday Serre consumer was embodied through monochromatic looks printed with her signature crescent moon, topped off by a baby carrier (baby included) and shopping trolley (groceries also included). Mini puffball skirts and ruched dresses that zipped down the front added an element of assertive femininity, whilst looks that combined an eclectic mix of bright prints reaffirmed the fact that Serre doesn’t take herself too seriously. Chunky costume-like jewellery accessorised a large portion of the looks, whilst footwear bounced from thigh-high boots to square-toed heels and chunky loafers. It was a bold melting pot bubbling-over with so many styles that it was everything but predictable.

Photography courtesy of Marine Serre.

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