Molly Goddard: Ready-To-Wear AW24

Season after season Molly Goddard does what she does best: transform tulle and organza into dreamy creations. For autumn 2024, Goddard began like she always does with what she’s described as an experimental fitting. Taking vintage, archived samples, and toiles from prior collections, she says she notices a visual pattern begin to form. This time it’s based on shapes on top of shapes as garments combine to create new designs. 

One reference this season was that of 1960s couture gowns by the likes of Cristobal Balenciaga and Christian Dior. In Goddard’s hands they become relaxed as corsets turn into elasticated silhouettes that inspire movement. In bright neon hues and bubble-like shapes, they feel youthful and modern — an accessible form of evening dressing. Her signature tiered tulle gets new life, worn with oversized knits. It’s girlhood for a woman of any age.

Mixed in with her dresses was Goddard’s take on yeehaw, as seen through her youthful lens. Per the show notes she was thinking about EBay watchlists, namely what would happen if you took a kids’ cowgirl dress and made them adult sized. Worn with denim and cowboy boots, it was a quirky spin on the Western trend that seems to be going strong. Will it resonate with her audience? Given the cheers during the finale, it seems so. 

Photography courtesy of Molly Goddard

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