Introducing 10 Magazine USA Issue 02 – Dare To Dream – Read The Editor’s Letter

It’s here! Issue 02 of 10 Magazine USA – DARE TO DREAM – arrives on newsstands March 25. This issue is dedicated to fashion’s most vivid dreamers and the designers that transport us to a place of fashion fantasy. Our first cover stars Vikky Afanasieva wearing Prada – shot by Alex Mader and styled by Imaan Sayed.

For more, read the editor’s letter of 10 Magazine USA editor-in-chief, Dora Fung. 

Welcome to issue 2 of 10 USA. What a journey the past six months have been! We launched issue 1 with four amazing celebrations in New York, London, Milan, and Paris, and now here we are! The theme of this issue is fantasy, which is exactly what the recent Maison Margiela Artisanal Collection by John Galliano was all about. As our own Claudia Croft said, “It really was a thing of awe and beauty.” I am so grateful to have seen it in person. I’m always chatting with various friends about who and what inspires us these days. Can fashion still do that? After the Margiela show, it was an obvious yes, but those moments are few and far between. So for this issue I wanted to celebrate the people, places, and things that still set our fashion hearts aflutter. 

First off, there’s the septuagenarian doctor from China who has a Prada wardrobe that would impress even the unflappable Mrs. Prada. Then, there’s the couture-clad Broadway producer Jordan Roth, who not only wears fashion but is truly a patron of the craft. The artist Eri Wakiyama is a magical creature whose wardrobe reminds you that clothes can be armor. Humberto Leon, one of my favorite people in fashion, is living his best life in Los Angeles. He shows us the people who inspire him and who have helped shape his very colorful world. Emilia Petrarca asked some of our favorites from the industry what their fantasy front row would look like. Their answers not only made me LOL but were also pleasantly surprising!

The great American Dream is alive and well with Tommy Hilfiger. The designer just showed his fall/winter 2024 show during New York Fashion Week at the Oyster Bar in Grand Central. He brought some much-needed fun back to NYFW! I like to call the Japanese trio of Comme des Garçons, Noir Kei Ninomiya, and Junya Watanabe the holy trinity of fantasia fashion—and what a dream it was to shoot their collections. Scenes from a Mall gives us a peek at emerging designers like Duran Lantink and the stylist Miss Claire Sullivan and her eponymous line. 

Not surprisingly, our spring beauty pages are popping! In our Pleasure Principle shoot we dazzle you with colors, colors, and more colors! Meanwhile, Miss Dior, the iconic fragrance that was recently reformulated by the master Francis Kurkdjian, gets a New Look courtesy of a trio of up-and-coming artists.  

I have been a big fan of the photographer Sam Youkilis for quite some time. His images—whether shot in Sicily or Mexico or New York—always give me a sense of wanderlust. Alex Hawgood does a deep dive into how he approaches the art of image making. For more travel, Maura Egan transports us to three exotic locations—the mountains of Bhutan with Chris Schalkx’s breath-taking photos, a dreamy Swiss hotel, and the Atacama Desert in Chile, a location that looks like something out of this world.

What a joy it is to work with the 10 mag teams in New York and London! Sophia! Sophia (we can laugh for hours with that meme), who never fails to make me laugh when I need it, and even when I don’t need it. This issue would not be possible without the team—Iman, Cristo, Maura, Celia, Sabrina, Didier, Vas, and Diana. Special thanks to Matheus, who has the best attitude and makes magic happen daily! Thank you, boo. 

As for me, if you’d told 14-year-old Dora (no doubt sitting in a bedroom in Buckhurst Hill in the UK with my girls Loz and Soz) that my job would one day entail working in this world, attending the most incredible shows, and putting together a fashion magazine, I would have said, “In my dreams!” 

Issue 02 of 10 USA – DARE TO DREAM – is on newsstands March 25th. Pre-order your copy here



Photographer ALEX MADER

Fashion Editor IMAAN SAYED


Hair ANTON ALEXANDER using Kérastase

Makeup SENA MURAHASHI at MA World Group

Photographer’s assistant LUCA IMPERATORI

Fashion assistant STEPHAN LA CAVA


Makeup assistant SHIORI SATO

Casting CAST BY

Executive producer CHLOE MINA

Production assistant JOSE V. HERNANDEZ-ORAMAS

Location 16 BEAVER

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