3 September 2024 |
Luxury meets luxury meets luxury this London Fashion Week. Ultra-premium vodka brand Cîroc is joining forces with Knwls, Fashion East and Law Roach for a three-day long event entitled Résidence Cîroc at The Standard hotel, celebrating the flare of high-end fashion.
Focusing on a difference fashion force each day, the event is set to reflect the French vodka’s bold and confident style. Starting with a collab with talent incubator Fashion East, Cîroc City Break cocktails will be served as the tipple of choice at a townhouse party highlighting the programme’s esteemed alumni and the graduating designers of 2024, Olly Shinder, Johanna Parv and Sosskyn. The day after will see Cîroc Grape Escape bevs flow to accompany subversive London-based brand Knwls’ SS25 runway and Sweeties-housed afterparty. For guests staying over at the hotel for the full extent of the festivities, limited edition bottles and overnight goodies designed by Knwls will be on offer.
The final day will host renowned stylist and image architect Law Roach for the release of his debut book How To Build A Fashion Icon. Hosting a private book reading followed by a Q&A, fans will have the chance to win attendance via a competition run on Cîroc’s Instagram page, with the added bonus of, should they win, walking away with a signed copy of the soon-to-be-sought-after monograph. Commenting on the partnership, Roach said, “My first book How to Build a Fashion Icon is all about the key ingredient of style for me; confidence. Celebrating at Résidence Cîroc was a great fit as the brand and the installation is all about that – bold style is nothing without the confidence to carry it.”
With spots on the guestlist a sought-after commodity, those who miss out can secure their spot by heading to The Standard London’s website and purchase a room via one of its special drops.
Photography courtesy of Cîroc Vodka.
