24 July 2026 |
Prada finds extraordinary in the ordinary, Chloé escapes to the great outdoors, and more.
If last week was a taste of the upcoming season, this week is a veritable buffet as more brands release their fall campaigns. Prada came out swinging with the likes of Hunter Schafer, Troye Sivan, and more starring in a Barry Jenkins-shot ad while Miu Miu didn’t spare on the star power either, tapping Hailey Bieber and Xiao Wen Ju as their resident cool girls. Meanwhile Canali announced their newest ambassador, Ethan Hawke, with their new imagery and Chloé taps Inez and Vinoodh for a dreamy outdoors scene, complete with swirling dresses befitting a boho fantasy.
Read on to learn more and catch up on what else you might have missed.
Just Another Day in the Prada Universe
Prada’s fall 2026 campaign already has the stamp of approval from celebrities with the likes of Hunter Schafer, Troye Sivan, Chen Haoyu, and Kelvin Harrison Jr. starring in the images and accompanying film. As is tradition, Muccia Prada and Raf Simons once again find the “extraordinary within the ordinary”, this time turning their attention to the mundane. Disheveled, always in motion, and accessorized with a sense of beautiful mismatch, the cast become characters living within a carefully crafted universe. Shot by Academy Award-winning Barry Jenkins, they are caught in the intimacy and normalcy of domestic life: lounging, lingering, and simply existing at home. Jenkins makes routine feel cinematic, where private gestures become plot points and seemingly insignificant moments suddenly feel worth watching.
Chloé Make Us Want to Touch Grass
Photographed by Inez Van Lamsweerde and Vinoodh Matadin, Chloé’s winter 2026 campaign celebrates the connection between nature and femininity. Set against expansive wildflower dotted landscapes, the photos feature Raquel Zimmerman, Jacqui Louise, Thalita Ferreira, and Sarah Isaksen, whose effortless movement reflects freedom, togetherness, and authenticity. Under the creative direction of Chemena Kamali, the collection used folkloric influences, presenting a timeless vision of femininity rooted in both humanity and the natural world.
As Always, the Miu Miu Girl is the Main Character
Miu Miu’s fall 2026 campaign, photographed by Zoe Ghertner, stars Hailey Bieber and Xiao Wen Ju in a moody, nighttime setting where industrial landscapes and deep blues create an atmosphere suspended between reality. The collection explores femininity, balancing vulnerability with confidence through different fabrics, vintage-inspired outerwear, and soft leather accessories including the Vivant, Rendez-vous, and Arcadie bags. Completing the campaign are the return of the Bubble shoe and 1970s-inspired eyewear.
Aya Nakamura Takes Rimowa on Tour
In the latest installment of its short-form video series, Rimowa follows French-Malian artist Aya Nakamura through the days surrounding three consecutive sold-out performances at Stade de France. Directed by Otman Qrita, the film moves between rehearsals, backstage preparations and the show themselves, offering a glimpse into the constant movement behind a milestone of this scale. Having traveled with Rimowa for years, Nakamura also gets something a little more personal for the occasion: a bespoke Classic case designed specifically to carry her mic set. Ever need a suitcase specifically for your microphone? Probably not, but for the most-listened-to Francophone woman in the world, it makes perfect sense. By focusing on “everything that leads to” the defining moment, the film places Rimowa exactly where it belongs: along for the journey.
Meet Canali’s New Face
Ethan Hawke is many things: actor, writer, director, 90s heartthrob – and now, officially a Canali ambassador. For this fall 2026 campaign, he teams up with the Italian brand to spotlight the quiet work behind excellence. Few know the art of perfecting craft like Hawke, and that is exactly what Canali leans into this season: the rituals, repetition, and dedication that takes place long before the final product takes center stage. Revisiting scripts, rehearsing lines, and preparing for the cameras, the actor is captured in moments that usually remain unseen. It’s a fitting parallel to Canali’s own philosophy, where true luxury and craftsmanship is more than the final product, but the patience, care, and discipline it takes to get there.
Gentle Monster Gets Smarter
We didn’t think Gentle Monster could be any cooler, but to no one’s surprise, it just did. The eyewear brand has unveiled its second design of intelligent eyewear and it’s seriously sharp, to say the least. Developed in partnership with Google and Samsung Electronics Co., Ltd., the frames incorporate everything and anything one could expect into deceptively simple silhouettes: audio, a camera, microphones, and Google Gemini, with real-time translation and navigation all built in. Tech aside, the clean square silhouette and understated appeal make it a staple in its own right, elevating any outfit to Alex Consani and Anok Yai levels of cool. For the brand that set out to make the eyewear category immersive and interesting, Gentle Monster is more than outdoing itself.
Dior, Always
For Dior‘s fall 2027 women’s show, Jonathan Anderson introduced the Dior Toujours hobo, which reimagines one of their signature handbags with a softer silhouette. Defined by its rounded shape and cannage detailing, the design suits everyday practicality, featuring a spacious interior, a removable shoulder strap, and the CD Lock clasp. Available in leather and rich suede finishes across a palette of pastel and autumnal colours, the new style is completed with the signature ‘D,I,O, and R’ charms, offering a fresh look for Dior ahead of its in-store launch this month.
An LV Sneaker Drop That’s Aptly Named
Seen for the first time during Louis Vuitton’s fall 2026 menswear runway show, the Drop 300 sneaker reflects Creative Director Pharrell Williams’ fascination with sport and fashion. Weighing just over 300 grams, the shoe reimagines vintage footwear through innovative materials including water-resistant nylon, suede calf leather, python, and the house’s Silk Tech fabric, making it light as a feather and extra comfortable. Finished with subtle Monogram details and a rippled outsole inspired by the surface of water, the shoe adds a bit of a retro style to your classic trainer.
Comme des Garçons Gets Playful
Fans of Play Comme des Garçons take note: a new drop has arrived at the brand’s New York location as well as Dover Street Market NY. Consisting of four styles, there’s a new pink heart cardigan and v-neck sweater to add to your fall lineup. Prefer some new outerwear? Two fun styles are also available: a hooded design as well as a varsity jacket.
A Look at Ariana’s Custom Christian Louboutin Heels
One of the most anticipated summer tours is definitely Ariana Grande’s Eternal Sunshine. Currently in full swing, also making headlines are her looks, specifically her custom Christian Louboutin shoes. With a new take on their Cassia Lace Up shoe, this design has a white platform, very à la Ari, with the brand’s signature red sole and ribbon straps going from the foot to the knee. This shoe is part of a larger series of special shoes made for Grande’s tour looks, dreamed up after the brand and singer struck up a relationship for her two-part Wicked series.
