INTRODUCING 10 USA ISSUE 07: HERITAGE, LEGACY, FUTURE – READ THE EDITOR’S LETTER

I am always skeptical when people talk about heritage. I like it in a hotel and, to some extent, in the decor of a restaurant or a home, but typically I associate it with oldness. My favorite commentary when speaking to Sophia is, “Oh, they are giving granny!” I am always curious about what the kids are into, so the team and I delved into what is next for fashion. How do designers in the most famous and successful empires reinterpret the codes of their respective houses with new ideas? Our deep-dive into this topic yielded the biggest issue we’ve ever produced… over 540 pages. Whether that’s a proud milestone or proof we’ve completely lost the plot, I’m still deciding. Probably both.

What’s inside, you ask? Over 100 pages brimming with jewelry and watches, including the best new timepieces that were shown in Geneva during Watches and Wonders. We also celebrate the iconic Omega Speedmaster and glimpse into one of the most incredible high jewelry collections ever made by Van Cleef & Arpels. The Beauty pages are just as indulgent: an epic beauty shoot with Peter Philips for Dior Beauty, a new scent from everyone’s favorite Florentine brand Santa Maria Novella, and wisdom from my favorite NYC dermatologist and TikTok legend, Dr David Kim.

Elsewhere, Faran Krentcil spoke with Bryan Yambao (aka Bryanboy) about the clothing archive he has amassed from the past 20 years. He’s one of the very few people on social media who is genuinely as funny as he thinks he is – which is rarer than you’d imagine. We met 10 people who are cool in Los Angeles – no other way to describe them – from writers to producers to directors, chefs and so on. They make up the diverse and creative world that is pure LA. Our themes for this issue are heritage, legacy, and the future, and no one comes closer to nailing all three than Herbert Levine’s designer Trevor Houston. He is a true example of how to bring vitality into an archival shoe brand by injecting it with youth, experimentation, and energy!

We round out this massive issue with an impressive number of fashion shoots. There are OOO suits, whimsical knits, and coats of every kind. One of my favorite stories is our editorial on Jean Paul Gaultier by Duran Lantink, which brilliantly captures the designer’s  earless approach to silhouette. The Chanel Biarritz story shot by photographer Tanguy Sergheraert in Normandy is full of joy and oh-so-French! Jimi Franklin and Karen Binns hit the streets of Harlem to show the season’s best looks on models who included local legends like Bethann Hardison and Bevy Smith. We shot singer-songwriter Towa Bird in Miu Miu, and speaking of the future, is Towa this generation’s Joan Jett meets Jimi Hendrix? Time will tell, but her talent is undeniable – and frankly, we’re jealous of her hair. Another thing we’re coveting: Celine! Michael Rider has me redoing my finances. This issue has taken more than four months to pull together.

There were moments of panic, moments of excitement, and moments where it felt like an endurance sport. But every issue teaches us something. Do we have a Tom Cruise of fashion who can stay focused and inspire us with new innovative ideas, vibes, and deliver something that doesn’t desecrate the past? I think with top designers like Matthieu, Jonathan, Michael, and Duran in the industry, we will continue to feel inspired, and even shop! Heritage shouldn’t feel like a museum. It should feel alive. And if it occasionally gives granny… let’s at least make sure that granny stands out, whether she is the kitschiest or the chicest woman in the room.

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Clothing and accessories throughout CHANEL Cruise 2026/27 Collection

Photographer TANGUY SERGHERAERT

Fashion Editor CHARLES VARENNE

Text DORA FUNG

ModelJENNIFER MATIAS at The French Management

Hair LEDORA at Call My Agent using ORIBE Hair Care

Makeup INGEBORG at Call My Agent using CHANEL Beauty

Photographer’s assistant ARNAUD SCHEID

CastingSD CASTS

Production ANTOINE VANBELLE at La Moustache