A Collaboration Made For Picnic Season

Laila and Nadia Gohar teamed up with Super Yaya on a colorful homeware collection.

With the unofficial start of summer behind us, your plans might include plenty of outdoor time by the beach or in a park, preferably with some snacks and wine. If you’re the type who likes to make the entire experience more aesthetic, you’re going to want the Gohar World and Super YAYA collaboration. Launching today it’s a capsule collection featuring a handcrafted picnic basket, wine bottle tote, and even flower carriers, all ideal for picnics, outdoor dinner parties, or simply just to make your everyday errands feel more special

You might recognize artist and chef Laila Gohar from her unique take on food. With her sister Nadia Gohar, a painter and sculptor, the two launched their eponymous brand Gohar World in 2020. Best described by the duo as “a table wear universe”, the philosophy behind their brand is that you should dress the table as you would dress yourself. Featuring a mix of traditional houseware objects as well as ceramics, glassware, linens and more, the duo source their colorful and quirky finds from family-owned ateliers across the world, emphasizing craftsmanship.

For the sisters, working with Super YAYA was a natural fit given their similar focus on preserving traditional crafts by local artisans. Founded by Rym Beydoun, who was born in Lebanon and raised in the Ivory Coast, the fashion brand transforms West African textiles into sexy form-fitted pieces. “Rym is Lebanese and we’re Egyptian, so there’s a cultural kinship among us. We speak the same language, literally and figuratively,” says Gohar via the press release. 

Consisting of four pieces: a picnic basket, a bottle carrier, and two types of flower carriers, they’re made up of bazin, a type of cotton that’s widely worn in West African countries. After being dyed in the Ivory Coast utilizing natural dyes the pieces are then handwoven in Beirut. Like both brands, the colors are vibrant and playful, mixing pastels and jewel tones to create an eye-catching checkered pattern made to be instantly recognizable.

 The carriers will be available for sale on gohar.world starting May 31 with prices ranging from $298 to $480.

Campaign Images by Max Farago

Product Images by Rhea Karam