Celebrating their spring 2026 collection with an ode to the city and its inhabitants.
Join us as we take a stroll through the thrilling city of Seoul, where the streets, arcades, and brutalist architecture serve as the perfect backdrop to highlight COS’ spring 2026 collection. Following the Swedish brand’s presentation yesterday in the South Korean capital, a first for the label, it was the ideal opportunity to take the pieces and translate them to the real world.
On the runway, the looks were an ode to 80s and 90s silhouettes, encapsulating a language of cinematic beauty through precise tailoring and thoughtful materiality. With a predominantly neutral palette of slate greys, warm browns, creams, and whites, accents of blue and deep oxblood red brought depth and richness. Easy and effortless, without sacrificing style, it’s a metaphor for Seoul at its heart — an exhilarating place begging the viewer to examine the details, be it the lines of a building or the seams and silhouettes of an outfit.
Direction & Photography Jungwoo Park
Photo Assistant : Donghyun KIM, Seungjun Lee, Sooin LEE
Styling Seongbeom Kim
Styling Assistants Semin Park, Gunwoo Park
Hair & Makeup Seoyeong Lee
Hair & Makeup Assistant Eunsoo Kim
Models Jinyeong Park, Minyoung
