28 August 2026 |
Loewe, Balenciaga, Givenchy, and more usher in fall.
If half of your Instagram feed is still on vacation while the other half is bemoaning the looming end of summer, it is indeed the last week of August. And while the last few weeks have been relatively quiet, fall ads have come in fast, marking the change of seasons. Among the brands releasing include Giorgio Armani, starring Christy Turlington, Gucci, which includes Kate Moss as well as a slew of young talent, and Loewe, bringing together Julia Garner and Lil Yachty among others. Also in the mix with new campaigns are Givenchy, Balenciaga, Alaïa, and Celine. Whew, what a lineup. And speaking of lineups, this time of year in New York City also means the U.S. Open and in honor of that, Tiffany & Co. is popping up at the tournament while Julien Farel is setting up shop to keep the players perfectly coiffed.
Read on to learn more and catch up on what else you might have missed.
Demna is All About Love For His Latest Gucci Campaign
Gucci is celebrating the power of love with its new Primavera campaign, directed by Johan Renck and starring Kate Moss in a short film set to Chris Isaak’s song “Wicked Game’” As strangers find one another and pair off on the dance floor, the film captures the rush of new romance, while intimate portraits by Michal Chelbin take inspiration from the drama of Renaissance paintings. Featuring a diverse cast including Xiao Zhan, BTS’ Jin, Aespa’s NingNing, Tom Brady, Alex Consani and an almost unrecognizable (in the best way possible) Shawn Mendes, the campaign spotlights the collection from Demna’s debut show.
Loewe Runs For the Hills
Is there a hotter photographer at the moment than Talia Chetrit? She’s back again with Loewe as the brand heads to the mountains for its fall 2026 campaign. Set against the peaks of Pointe Helbronner in the Mont Blanc Massif, you’ll find a landscape of snow, ice and granite. It makes for the perfect backdrop for the collection’s vivid colors, materials and silhouettes be it the bright yellow knitwear, shearling, or the new Amazona 180 handbag in suede. Julia Garner, Théodore Pellerin, Lil Yachty and an eclectic cast bring the collection’s spirit to life, while a special capsule of Amazona 180, Puzzle and Flamenco bags draws on the artwork of Cosima von Bonin.
Givenchy’s Cast of Characters Ooze Confidence
There’s a certain confidence to a Sarah Burton campaign, and her fall 2026 outing for Givenchy wears it plainly. Shot by Juergen Teller against the steely granite of the Croatian coast, the imagery makes its case through casting: Burton has assembled the women who already operate within Givenchy’s orbit, the ones whose character and style add further dimension to the clothes themselves. Eva Herzigova, Kaia Gerber, Nyaduola Gabriel and Liu Wen appear alongside the French writer and former lawyer Constance Debré – a deliberate spread of age, identity and attitude, each subject holding the frame on her own terms. The clothes answer in kind, all sharp tailoring, the white shirt reimagined in leather, draped evening dresses and accessories dialled up to excess. What emerges is less a fashion campaign than a portrait of selfhood, exactly as Burton intends: “Everything I design at Givenchy,” she says, “centers on seeing and celebrating the reality and the brilliance of all kinds of women.”
Louis Vuitton Parfums’ Next Stop Is China
At Louis Vuitton, fragrance has always doubled as a form of travel. Following scents inspired by California and the release of cases that take its perfumes on the road, the brand is turning to China for its biggest launch of the year. Perfumes of the World: Journey to China introduces Ink Mark, Moon Tale and Tea Storm, three scents that bring the country’s perfumery rituals and emblematic materials into the present – just in time for Louis Vuitton Parfums’ 10th anniversary. Conceived by Master Perfumer Jacques Cavallier Belletrud alongside his daughter, fellow perfumer Camille Cavallier Belletrud, the three are sure to be a must for anyone looking for a special addition to their collection. Ink Mark, like its name implies, draws from the rich history of calligraphy with notes of sandalwood, incense, and amber while Moon Tale takes a cue from the legend “The Four Great Beauties” and combines peony, jasmine, and musk. Finally Tea Storm is an ode to the country’s most treasured ritual and mixes in magnolia, rose, and lemongrass for an unexpected yet elegant formulation. The full collection will be available in stores and online on September 10th.
Giorgio Armani Keeps It Timeless
Give us the elegance we’ve been missing, Armani! Silvana Armani and Leo Dell’Orco introduce their first collection for Giorgio Armani with a campaign photographed by Oliver Hadlee Pearch and starring longtime muse, Christy Turlington. With clean tailoring, a spectrum of neutrals and cocooning silhouettes, these are garments designed to stand the test of time. As the campaign puts it: “Speak softly, echo forever.” With Turlington back in the frame, the message practically proves itself.
Balenciaga Embraces Stark Contrasts
With a name like “ClairObscur”, how else would Pierpaolo Piccioli showcase his fall 2026 collection for Balenciaga than with a High Renaissance themed campaign? Shot by Robin Galiegue and starring the likes of Dara Gueye, Liu Wen, and Anok Yai, the stark images play upon the contrasts inherent to the name. Featuring designs that juxtapose draping with sharp silhouettes, you’ll find some of the strongest silhouettes from the runway including hooded jackets, peacoats, and blousons in an array of leather, shearling, and silks. Accessories also take center stage including the Le 7 Bowling Bag, as named for Paris’ 7th arrondissement, alongside the Bloom pump and Midnight City mule, all of which are in stores now.
Celine’s Beauty in the Mundane
Spend any time on the internet over the last few days and you probably came across the Celine fall 2026 videos. Whether it’s a hand bedecked with stacked rings chopping scallions or an anonymous model dribbling a basketball in heels, the social media-friendly clips by Massimillano Bomba have made a case that yes, Michael Rider’s collection can and should be worn in the most mundane of settings. To accompany, there are still images by Zoë Ghertner, who has been shooting for the brand for the past few seasons. Featuring the best of the season from ladylike handbags to sharp pumps to breezy outerwear and elegant separates, it’s going to be hard to choose which of the new pieces will become favorites — they’re all that good.
Teyana Taylor Stars in New Alaïa Campaign
Alaïa is as magnetic as ever. Combine that with Teyana Taylor and photographer David Sims, and you have one truly captivating campaign. In closely cropped black-and-white portraits that feel both sensual and intimate, Teyana dances in the brand’s signature styles, from second-skin knits to a metallic-embellished mini dress. Following in the footsteps of Alaïa women like Grace Jones and Tina Turner, the artist turns the body into a language in and of itself. Try looking away — we couldn’t.
Tiffany & Co. Pops Up at The US Open
What better way for a brand to celebrate its signature craft and history than at the US Open, where tennis players have been doing the same for decades? Tiffany & Co. is popping up at Billie Jean King National Tennis Center, inviting guests to take part in its 40-year legacy in designing the tournament’s trophies. The installation allows spectators to peek inside the skilled artisans’ handiwork with engraving tools and trophies on display alongside a photo area featuring tennis balls, in the brand’s signature blue, in the background. Want to drop by? It’ll run from August 23 to September 13.
Meet the Go-to Hair Stylist For Tennis’ Biggest Stars
For the last 18 years only one name has become the go-to person for the pros at the U.S. Open: Julien Farel. The celebrity stylist, who owns salons in NYC, Southampton, and Palm Beach sets up at the Billie Jean King National Tennis Center with a 400 square-foot pop-up that offers everything from cuts to blowouts to styling and even manicures and pedicures. And this go-around has already seen the likes of Novak Djokovic and Jessica Pegula stop by for haircuts. Other icons that have stopped by? Coco Gauff, Iga Świątek, Aryna Sabalenka, and Patrick McEnroe to name just a few. But one name in particular will forever remain in his memory: “In 2010 when I transformed Rafael Nadal’s signature long locks into a shorter look and cut something remarkable happened — his winning streak took off. From that point on, a pre-tournament visit to our New York salon became something of a ritual. Win after win followed, I earned a nickname among those who noticed the pattern, Nadal’s lucky charm.” Will Farel be someone’s lucky charm this year? Our magic eight ball says yes.
