30 October 2026 |
Tiffany & Co. names a new ambassador, Prada and Miu Miu release festive campaigns, and more.
You’re not imagining things — the holiday creep is already here. And while it might feel too early to be listening to Christmas songs before Halloween, before you know it, you’ll be in the celebratory mood. And what better to get into the spirit of all things merry and bright than with Prada’s new campaign that combines hand drawn animation with photography and video. Nostalgic and whimsical, it’s the type of energy we want this time of year. Also in the seasonal mix is Miu Miu, who opts for a cozy setting complete with a massive tree trimmed to the top with ornaments. And speaking of adornment, Tiffany & Co. has announced their latest ambassador: Amanda Seyfried. Given the smashing success of You Can See Everything at the moment, the timing could not be more perfect.
Read on to learn more and catch up on what else you might have missed.
Amanda Seyfried Stars in Tiffany Holiday Campaign
Tiffany and Co.’s little blue box has a way of becoming family history. Welcoming Amanda Seyfried as its newest house ambassador, the jeweler’s 2026 holiday campaign, “Love is a Gift”, makes a case for presents with a life beyond December. Directed by Derek Cianfrance, the short film You & Me slips between present-day Manhattan and Christmas 1992, tracing three generations of women through a hand-painted Bird on a Rock ornament. Created exclusively for the film, the heirloom takes its cues from Jean Schlumberger’s 1965 design, while HardWear jewelry ties it to modern designs. A reimagining of the Wannadies’ “You & Me Song” trades youthful romance for mother-daughter affection — a fitting soundtrack, if you ask us.
A Delightfully Nostalgic Holiday Campaign
With a bit of storybook magic this festive season, Prada’s holiday 2026 campaign, “Drawing Prada”, is an enchanting celebration of traditional hand-drawn animation whether you’re a Disney adult or not. Starring Chen Haoyu, Luther Ford, Kelvin Harrison Jr., Maya Hawke and Sadie Sink, the images place a new generation of actors in winter wonderlands, where real-life photography meets illustrated scenes. Led by legendary animator John Pomeroy, with photography by Glen Luchford, the films and stills pay homage to the art of storytelling and old Hollywood.
Miu Miu’s Cozy Take on Festive Season
An uptown fairytale takes center stage in Miu Miu’s 2026 holiday campaign, shot by photographer Tina Barney within a grand, festive townhouse. Featuring Gigi Hadid, Louisa Jacobson, XiaoWen Ju and Crystal Fish among its cast, it explores inherited elegance and domestic rituals, with playful twists on traditional Christmas time dressing. Upcycled knits and embroidered silk dresses meet sequined bralettes, leopard-print shearling and leather, complemented by signature Beau, Vivant and Arcadie bags, alongside Christmas accessories. Plush toy bears, rabbits and geese add a whimsical touch to the scenes, while a short film by Emilie Blichfeldt brings the dreamy universe to life.
Loewe Goes Back to Its Roots
Taking to the streets of Madrid, Loewe released its spring 2027 precollection campaign, photographed by Talia Chetrit and starring actors Diego Calva, Victoria Luengo and Kristine Frøseth, alongside brand ambassador Jiang Qiming. Against the backdrop of bustling tapas bars, colorful shopfronts and modernist architecture, the images combine collegiate-inspired silhouettes and relaxed tailoring. Some standout pieces include the reimagined Amazona 180 and the new Flamenco Flap, while a film soundtracked by Frederick Sanchez brings the collection to life. The first drop has already arrived in stores, so you can check it out now.
So, The Gucci Boutique in Paris Got a Makeover
A new chapter in Gucci’s retail journey is happening at 56 Avenue Montaigne, Paris, where they have just opened the first of its evolving store concept, opening to the public on 30th October. Spanning four floors and 1,480 square metres, the flagship draws inspiration from the grandeur of Italian Renaissance palazzos and Milanese architecture, using rich marbles, warm woods, and contemporary design. Collections are woven into a series of interconnected spaces designed to encourage discovery, culminating in the exclusive Gucci Appartamento, a private setting dedicated to a more intimate client experience.
Snowed In With Balenciaga
For Balenciaga’s 2026 skiwear campaign, Parisian interiors get an unexpected dusting, with models lounging on snow-covered furniture as though the heating bill were someone else’s problem. Black puffers slip off the shoulders, pale pink snow pants meet fitted black layers, and plum outwear comes topped with matching fuzzy headwear. Designed by Pierpaolo Piccioli, the pieces take the cold temperatures seriously with thermoregulating down, wind-protective textiles and RECCO rescue reflectors built into select outerwear. Shearling and waxed suede give familiar bags a winter wardrobe of their own, while outsized Alaska boots keep the proportions generous. Photographed by Adam Peter Johnson, the campaign makes being snowed in look so appealing.
Maison Margiela and Gentle Monster Are Back
Fans of surreal eyewear will be happy to note that Maison Margiela and Gentle Monster are back with a fourth collection. The collab, called “Deconstruction”, is an avant garde take on glasses, with 68 styles in total — suffice to say there’s literally something for everyone. Playing on the idea of creation, everything gets some sort of distortion whether it’s a seemingly crushed frame or an oversized silhouette that hides the face. For those who prefer something more delicate, there are also narrow styles ranging from leather bound ones to wire designs that appear to be glitching or floating. To accompany the release, a campaign by Alex Prager features a seemingly ordinary mundane task of meeting a friend turns into a frenetic journey across the city. The collection is available now.
Meet This Year’s Instagram Rings Winners
Last year Instagram launched Rings, an initiative to honor 25 creators for their cultural impact, highlighting the likes of Laufey, Olivia Dean, and Futura. The program is back for 2026 with an equally as impressive roster. Named by a judging panel that included Donatella Versace, A$AP Rocky, Choe Zhao, Adam Mosseri among others, the new class is equally as impressive. Among those given the honor include actor Jordan Firstman, Chanel darling Bhavitha Mandava, photographers Renell Medrano and Szilveszter Makó, and everyone’s favorite footballer Erling Haaland. Besides bragging rights, winners received a custom gold ring designed by Emily Adams Bode Aujla and an IG page with extra bells and whistles.
From left: Gigi Burris O’Hara, Hillary Taymour, Bach Mai, Sarah Cristobal and friend, Claire Sullivan and friend, Julie Gilhart, Dao-Yi Chow, Alexandra O’Neill
Closely Crafted Celebrates the 4th Move the Needle Fundraiser
Closely Crafted, the nonprofit founded by milliner and accessory designer Gigi Burris O’Hara, is dedicated to preserving and revitalizing American craft. The organization held its fourth annual Move the Needle fundraiser on Tuesday, celebrating with fashion designers and industry insiders. Guests included Public School’s Dao-Yi Chow, Collina Strada’s Hillary Taymour, Claire Sullivan, Aisling Camps, Batsheva Hay and more, alongside board members and industry supporters, with music by DJ Marc Holcomb. Not only will the evening’s proceeds support the organization’s artisan advancement and workforce development programs, the night also marked the launch of Closely Connected, a free, open platform that helps businesses find specialized skills and trusted partners across New York City’s Garment District, bringing word-of-mouth connections into one accessible space.
Eckhaus Latta Settles in the Lower East Side
Downtown favorite Eckhaus Latta has picked up the keys to 27 Ludlow Street, and they’ve certainly made the place their own. Opened October 23, the label’s 940-square-foot New York flagship pairs a modest grey brick facade with a bright interior of white walls, glossy floors and a statement metallic ceiling. Inside, handbags hang individually like small artworks, while clothing rails sit above pale, irregularly edged rugs. Art and floral arrangements come courtesy of Sophie Stone, with interiors imagined alongside Camilla Deterre, David Lê, and architect Emma Price. Considered but not too precious and a tiny bit odd, the space is quintessential Eckhaus Latta. With a second design phase slated for early January 2027 and brand programming planned, we suspect one visit won’t quite cover it.
