6 June 2025 |
Burberry’s festival collection launches, Emily Ratajkowsky stars in Gucci’s new ads, and more.
Coachella might be the kick-off to summer music festival season, but the real start feels more like this weekend between Gov Ball in New York City featuring Olivia Rodrigo and Charli XCX headlining Primavera Sound in Barcelona. Consider it great timing then for Burberry to launch their festival campaign. With its Glastonbury vibes, it stars the likes of Liam Gallagher, Alexa Chung, and Seumin of Stray Kids, perfectly encapsulating three eras of fandom. Speaking of summer, Gucci released their latest ads shot in sunny Cannes with Emily Ratajkowski clad in the brand’s logo best while Diptyque launched their seasonal scent collection, which is heavy on heady citrus. And finally, because what’s better to do when it’s warm outside than a little strolling and shopping comes two new flagship openings. Bao Bao Issey Miyake fans can now shop the brand’s signature bags at their new SoHo outpost while those who love Casablanca’s sport-infused designs can check out their first Paris boutique.
Read on to learn more and catch up on what else you might have missed.
Burberry’s Festival Collection is Here
Glastonbury on your radar? Just in time for festival season’s most iconic events comes Burberry’s latest campaign. Inspired by the muddy, music-packed weekend the images nod to the creativity and optimism of 1990s Britain. Starring the likes of Liam Gallagher, Cara Delevingne, Alexa Chung, Seungmin of Stray Kids, and more, they embody the spirit of what the brand calls Cool Britannia’ A short film accompanies the campaign, blending archival footage with live action shots to explore British identity through Burberry’s lens.
Louis Vuitton Heads to the English Countryside
After romanticizing seaside journeys from Paris to Miami, Pharrell Williams is back with another jaunt for Louis Vuitton’s spring summer 2026 pre-collection. This time the itinerary takes us from France to the English countryside, where classic British traditions meet Parisian style. Highlighted by the Monogram Surplus, a camouflage-inspired pattern that reimagines rural textures in muted tones, the collection bridges the outdoors and high fashion, with pieces like tweed puffers, denim suits, and glamping essentials. With looks that transition from the countryside to the elegant ambiance of a stately manor, you’ll find tailored wool suits, shearling jackets, and Monogram-plaid ensembles. Accessories range from camping gear with the Monogram Surplus to bags shaped like toast and beagle puppies. And speaking of puppies, mixed into the human models are some cute canine ones as well, continuing the tradition seen in pre-spring 2025, the dog LVers collection.
Gucci Taps Emily Ratajkowsk to Celebrate the GG Monogram
Summer with its golden light, vivid sunsets, and saturated hues brings to mind vacations to far flung destinations. For those romanticizing travel comes Gucci’s GG Monogram campaign. Starring Emily Ratajkowski in Cannes, the model explores the streets and waters in the South of France. Clad in easy denim or swimwear, Ratajkowski turns the focus towards her accessories featuring Gucci’s signature motif. From archival-inspired luggage from the brand’s Savoy line (a nod to the founder’s beginnings as a bell boy at the hotel) to the debut of two new bag styles, Giglio and the mini GG, it’s a celebration of the iconic logo in all of its iterations. Shop it here.
McQueen’s Cast of Characters Gets the T-Shirt Treatment
For McQueen’s autumn winter 2025 pre-collection, which pays homage to the vibrant spirit of London’s Soho, comes a limited release of 100 graphic T-shirts. Celebrating local icons Soho George, known for his bespoke tailored style, and jazz singer Florence Joelle, famed for her retro-inspired fashion, the tees capture the neighborhood’s unique energy. Photographed by Theo Sion at the iconic Coach & Horses pub, these designs are at the center of the campaign. Find them now at McQueen stores in London, Paris, and New York, as well as online.
Counting Down Demna at Balenciaga
While Demna might be headed to Gucci, his time at Balenciaga hasn’t come to an end quite yet. His final show, slated for July, will end on a high note with a fall 2025 couture presentation. In the meantime, comes the release of some of his other work for the brand as the days count down. First up is the spring 2026 collection, Exactitudes by Demna, which serves as both a retrospective and a tribute to a decade of fashion. The collection fuses elements from 35 past collections with new designs and pieces from Demna’s personal wardrobe, celebrating the archetypes that define his vision. Accompanying this is the Britney Spears Series, a collaboration blending pop culture with luxury through limited-edition pieces and remixes of her iconic tracks by BFRND. To mark the era’s end, the Balenciaga by Demna Exhibition will showcase his transformative contributions at Kering’s Laennec headquarters, open to the public from June 26th to July 9th.
Casablanca Opens Paris Flagship
Opening a Paris location is a huge milestone for any brand’s trajectory but for Casablanca’s Charaf Tajer, it’s also a momentous occasion when you consider his life history. Born and raised in Belleville by parents of Moroccan descent, setting up shop on Rue du Faubourg Saint-Honoré is proof that no dream is out of reach. “When my parents came to France, my mother worked as a maid, so starting and building a fashion house went against the odds. Then, five or six years ago, I said, ‘I want a corner on that street’, and everyone said it was impossible, because all the corners are taken by the biggest brands,” says Tajer via press release. Well, this week the impossible became reality with a three-level retail space that fuses a classic Haussman exterior with modern interiors, including a deconstructed tennis court that takes center stage. Created with London-based design firm, Counterfeit Studio, and Moroccan architect Elements Lab, you’ll also find nods to ancient Greece and Japanese aesthetics as well. ANd this is just the beginning — expect a Los Angeles location later this summer.
Swarovski Dives Into Diamonds
The first stone you’d associate with Swarovski would be their signature sparkling crystals. But the brand is venturing in lab grown diamonds, especially with the release of the Octagon Collection, a fine jewelry line that showcases their first proprietary cut. Designed by Global Creative Director Giovanna Engelbert, the new silhouette reimagines the traditional octagon with a smoother, elongated design that exudes femininity and elegance. Featuring 57 facets,you’ll find 32 on the pavilion, 35 on the crown, with the final one on the table. Faceting includes a step cut on the crown and a princess on the pavilion — definitely a unique shape. You’ll find these gems on everything from pendants to earrings to bracelets, and rings, each featuring bezel set octagon cut laboratory grown IGI-certified diamonds. Find the full range here.
Bao Bao Opens in New York City
If you were wondering what happened to the old Pleats Please Issey Miyake space on Prince and Wooster streets, wonder no longer — it’s become the first Bao Bao Issey Miyake standalone location outside of Asia. The flagship, designed by Moment, is a 513 square foot space that’s inspired by traditional Japanese irori, a space where friends and family gather around a central fire. Of course being that it’s almost summer and New York City fire regulations would not look kindly upon an open flame, this effect is created with a warm ceiling light installed in the center. The detail also serves a secondary purpose: it’ll draw your eye to the presentation space, which will have all of the Bao Bao bags your heart could desire. To celebrate, there are exclusive items to the location. Called Lucent Love, the heart shaped bags are reminiscent of NYCs iconic I Heart NY slogan Available as a tote, crossbody, pouch, among other silhouettes, they’re the perfect way to welcome the brand to the city that never sleeps.
Diptyque’s Scents of the Summer
Forget the song of the summer, what’s the scent of the summer? If you’re Diptyque, it would be a heady fruit garden that brings together rich scents that come from sunny days and warm temperatures. The brand released their aptly named Summer Fruit Garden collection this week, with a slew of products that place a heavy emphasis on the bounty of citrus you’d find in a Mediterranean-adjacent locale. Highlights include L’Eau des Hespérides Eau de Toilette, with its fresh citrus notes, as well as Ilio and Philosykos Hair Mists, designed to leave your locks lightly perfumed. Speaking of perfumed hair, the shampoo features bergamot, green tangerine and neroli. To complete your bathing experience, there’s a lemongrass and geranium body gel as well as a Vinaigre de Toilette, which can soften water as well as infuse boiling water to freshen the air. For lip oil fans, they’re debuting a lemon-y mint one with Susanne Kaufmann. And finally, what’s a Diptyque collection without a candle? The latest is the Citronelle, which like its name implies smells like lemongrass. The best part is that it does double duty as a pest repellent. Find it all here.
An Elegant Home Collaboration
Coffee culture gets a stylish new addition with the release of the Anastasio Home x Tania Sarin home collection. The collaboration which unites the Connecticut-based luxury object atelier known for sculptural home accessories with the Los Angeles-based creative finds common ground in their shared love for elegant yet functional design items. Consisting of 10-pieces and rooted in Armenian culture, you’ll find hand-polished marble trays, stacked serving bowls, and sculptural cups as well as solid-brass stirrers made with lost-wax casting technique. While most of the pieces can be found on Anastasio Home, Moda Operandi will also have two exclusives: a cherry-gold marble espresso set as well as a coffee table objet. And for the first 50 who purchase something from the line, they’ll also get a complimentary bag of Armenian finely ground coffee, hand-selected by Sarin. Not a bad way to start the day.
