Chloé: Ready-To-Wear AW24

The gorgeous Chloé girl is back! She’s proudly stalking the catwalks once again in an updated version of her beautiful boho wardrobe – all thigh-high boots, flounced chiffon dresses, high-waisted flares, sculptural gold jewellery and a billowing cape coat. There she goes, hair bouncing in the breeze, big square sunnies on, and a soft leather bag tucked under her arm.  Where has she been all these years? 

The buzz around new creative director Chemena Kamali was palpable in a Paris. Born in Dortmund, Germany, her new Chloé gig is a homecoming for the designer who started as an intern at the house and worked with three past Chloé creative directors; Phoebe Philo, Hannah MacGibbon, Clare Waight Keller. For the past six years, she’s worked with Anthony Vaccarello at Saint Laurent before landing what she described as her dream role leading Chloé. And she’s delivered a stellar debut, leaning into Chloe’s feminine DNA with fluttering flowing chiffons in an array of nude shades, and delicate lace camisole dresses that showed the Chloé atelier has not lost its knack with flou. On top were heavier caped rain coats in check wool, or high shine patent, some cinched with a metal belts spelling out Chloé in hand script. “Looking at something that makes you feel something, but then taking the power of today and how we feel as women today,” said the designer of her approach to revitalising retro looks. 

This was the boho babe’s dream wardrobe. There were fringed leather jackets, blanket coats, lace body suits, marabou chubbies, faded flared denims and super sized ‘softie’ versions of the house’s pockety bags. Stevie Nicks would approve. Sienna Miller, the Noughties boho queen, sat in the front row and looked delighted. She’s not alone. For women the world over, who have been craving something softer, more feminine to wear, Chloé is the answer. 

Photography courtesy of Chloé.

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