5 June 2026 |
Here’s how you can experience it.
If you’ve spent any time on social media over the last day chances are you’ve seen Prada Mode cross your feed. Part art installation, part immersive experience, the 14th iteration of this initiative features Danish film director Nicolas Winding Refn, best known for his films Bleeder and Valhalla, in collaboration with Japanese game creator Hideo Kojima. The two first partnered up on Satellites, at the brand’s Aoyama location in Tokyo in 2025. An exploration between love, language, and creativity, their follow up is aptly called Satellites II and explores that idea of communication and human connection across language, culture, and space with New York City (and the concurrent Tribeca Film Festival) as the backdrop. The hub? None other than the iconic Hotel Chelsea with other activations scattered across other NYC staples like Katz’s Deli and Angelika Film Center as well as the Prada location on Broadway.
From left: Hideo Kojima, Sophie Thatcher, Nicolas Winding Refn; Kojima, Abel Ferrara, Refn; Lydia Lunch; Precious Renee Tucker; Grandmaster Flash; atmosphere at Katz’s Deli; Hunter Schafer; Kojima, Amanda Gorman, Refn; Thatcher; Miho Hatori
With preview days on June 3rd and 4th, the program was stacked with panels, cocktails, and parties. Day one saw two conversations between Refn and Kojima, the first with actress and musician Sophie Thatcher of Yellowjackets fame and the second with actor Abel Ferrara. There were also musical performances by The Velveteers, singer, poet, and writer Lydia Lunch, and Precious alongside a DJ set with William Benton and even a kendama demonstration. The traditional Japanese game which consists of a wooden handle, two cups, and a ball connected by a string was a quirky surprise. To round it out, Juno the bakery offered cake decorating workshops. In the evening, everyone migrated downtown for a party at Katz’s Deli where pastrami sandwiches abounded and the likes of Papi Juice, Justin Strauss, and Grandmaster Flash, who kept the music and energy going all night.
Day two offered a similarly stacked lineup with talks that included Grandmaster Flash making a return and Amanda Gorman. Thatcher returned for a musical performance and Miho Hatori, best known for her band Cibo Matto, also graced the stage.
Perhaps the most unique part of the Chelsea Hotel setup were the retrofuturistic screens set up in the lobby bar area. Broadcasting Prada Mode Channel, it was inspired by analogue television tropes and livestreamed a variety of performances from talk shows to horoscopes, in collaboration with Mikael Bertlesen. Filmed upstairs, Prada took over three rooms, each with their own unique decor. One was decked out in chrome while another recalled clouds at sunset and finally the third was a control room.
Prada Mode New York formally opens to the public today and runs through Sunday. Besides the setup at Chelsea Hotel, you’ll find film screenings at the Agelika Film Center, an installation at Prada Broadway, and an exclusive menu at Katz’s Deli curated by Sam Lawrence of Bridges. Also, you might notice branded vending machines across the locations — try your luck and you could win a prize ranging from pins to stickers to other surprises. Want to check it out yourself? Register here.
