26 June 2026 |
Campaigns by the likes of Givenchy by Sarah Burton and Celine come just in time for men’s fashion week.
Despite a record heatwave sweeping Europe, the men’s shows are remaining (mostly) on schedule. From Prada’s skinny silhouettes to Saint Laurent’s now viral see-through shoes to the wave at Louis Vuitton, it’s been a packed week of runways and presentations across two countries, 100-degree heat be damned. And within that calendar come some interesting debuts, namely Givenchy by Sarah Burton’s first foray into the space and Michael Rider’s dedicated menswear show for Celine. In honor of the occasion, they’ve also released corresponding ad campaigns this week. Also in the news are some Milan events that you might have missed including Montblanc’s celebration of 100 years of leather goods and Church’s residence themed footwear display.
Read on to learn more and catch up on what else you might have missed.
Sarah Burton Introduces Men’s For Givenchy
With Paris men’s fashion week in full swing, sweltering venues be damned, Sarah Burton has released her first menswear collection for Givenchy. Coinciding with that debut the brand has also mounted a striking billboard campaign across Paris celebrating creativity, character and friendship. Shot in London by Juergen Teller, the images feature photographer Sir Don McCullin, filmmaker and DJ Don Letts, and painter Danny Fox, three people chosen for their talent and humanity. The portraits pay tribute to Givenchy’s long-standing tradition of forging meaningful relationships with people whose distinctive voices continue to shape culture.
100 Years of Montblanc Leather
The first thing that comes to mind when you think of Montblanc are their beautiful writing instruments but the brand also has an expansive collection of leather goods Over time the line expanded and this year marks the 100th anniversary of these pieces. In honor of the milestone, they hosted a celebration during Milan men’s fashion week that was attended by the likes of Brandon Flynn, Stella Maxwell, and more. It was also an opportunity to show their new collection under the creative direction of Artistic Director Marco Tornasetta. Set among oversized installations were new iterations of the Writing Traveler, a briefcase inspired by a “cabinet of curiosities” as well as the introduction of Soft Traveler and Atlas series, with the latter consisting of crossbodies and messengers. And of course, there were also plenty of accessories from boxes to portable coffrets, all the better to store writer’s tools.
Celine’s Fall 2026 Menswear Campaign is Grounded in Reality
This Sunday Michael Rider will stage his first men’s only runway show for Celine in Paris after several seasons of co-ed shows. In the meantime the brand just dropped their fall 2026 menswear campaign. Shot by Andrea Spotorno, the black and white images reflect what Rider calls clothing grounded in reality but still personal and interesting. Be it close ups of a cinched leather jacket, a pair of sandals, or trousers with an oversized embroidered patch, the focus is on classics that feel special and never boring. For the designer, he looked at the idea of character over costume, establishing an era at the brand as a place where dressing encompasses a myriad of personalities, welcoming them all.
Miu Miu Serves Up Another Coco Gauff Ad
New Balance and Miu Miu have reunited with tennis star Coco Gauff for the latest chapter of their collaboration with a sleek new collection and campaign ahead of a major tournament (you know, the one in England!) Featuring an all-white on-court wardrobe, the collection reimagines classic tennis style through Miu Miu’s lens, blending technical fabrics with details and elegant tailoring. Captured by photographers Chaumont and Zaerpour, the accompanying images celebrate Gauff’s athleticism and individuality.
Giorgio Armani Sets Up in the Hamptons
Heading out east and in need of a break from the beach? Giorgio Armani has been announced as the official partner of NOMAD’s inaugural US edition taking place at The Watermill Center this weekend. The collaboration marks the next chapter of Giorgio Armani/Unveiled, featuring new commissions by artists Ariel Dearie and Jonathan Kline alongside Armani/Casa designs and archival fashion looks. Taking the experience outdoors, a striking textile installation by Rachel Hayes transforms the landscape, showcasing the brand’s commitment to creativity and collaboration across disciplines.
See Pomellato’s First Exhibit at Paris’ Palais de Tokyo
Fancy checking out a free exhibit should you be in Paris this summer? Head over to the Palais de Tokyo to see Pomellato, “Le Joaillier Révolutionnaire” which will run until July 20th. Curated by Alba Cappellieri, the immersive exhibition explores the brand’s legacy since 1967, showcasing sculptural gold designs, vibrant gemstones and iconic visual campaigns by photographers including Gian Paolo Barbieri and Helmut Newton. You’ll find archival sketches, emblematic images, and naturally plenty of jewelry spanning their signature gold designs to more colorful baubles. Book your spot here.
Meta Introduces a New Series of AI Glasses
After teaming up with Ray-Ban for their AI glasses, Meta is striking out on their own. This week they released Meta Glasses, created in partnership with EssilorLuxottica. Consisting of three frame styles that includes a collaboration with Kylie Jenner, they feature all of the technological bells and whistles that come along with the original pairs be it recording video, capturing photo, translating, or listening to music. There’s the Adventurer, a rectangular shape while Fury is a bold design. Meanwhile the Jenner-designed option is a slim oval silhouette, complete with a rhinestone adornment. Available in an array of colors from black and tortoise to green and burgundy, the nose pads and arms are adjustable, ensuring a secure fit for all. In honor of the launch, the tech company threw an immersive experience in New York City complete with a DJ set by Peggy Gou. And yes, Jenner was there capturing content in her signature shades.
Church’s New Collection is All About Warm Weather Ease
Speaking of men’s fashion week in Milan, for spring 2027 Church’s staged The Residence, a curated presentation that celebrates their heritage through conversation and classic English living. The collection is divided into three distinct footwear categories: Townhouse, Cottage, and Villa, each offering its own interpretation of summer style, from city vibes to relaxed countryside charm. Alongside the seasonal designs, Church’s are also paying tribute to their iconic Shannon shoe with a reimagined version crafted in Doha calfskin and finished by hand.
Rimowa and Ryan McGinley Celebrate the Power of Queer Community
As Pride month enters its last weekend, Rimowa has released the latest issue of “Der Eigene”, a modern version of a historic German queer culture magazine that spans art, literature, politics, and more. The publication, first published in 1896 (two years before the brand was established) was brought back in 2022. For its fifth iteration Rimowa tapped photographer Ryan McGinley to capture his New York City community. The intimate images are a mix of portraits, Polaroids, and text from the likes of Bobby Brown, Charles Caesar, Ross Collab, and more. With just 500 free copies, should you want to get your hands on one BookMarc in NYC will have them.
Moncler Pre-Fall is All About the Details
Back-to-school might be a distant memory for most but Moncler’s pre-fall 2026 collection hits on that nostalgic feeling one gets come August. Inspired by academic libraries and the sprawling quads that define university life, the transitional pieces are meant to be layered and mixed. From smooth nylon outerwear to Prince of Wales checks pieces to cotton oxfords shirts and corduroy trousers, it’s collegiate style at its finest. For those who have a keen eye, even the details nod back to the inspiration like padlocks, pencils, and keychains dotted throughout. To finish draped shawls and clip-on accessories round out the looks.
