16 May 2025 |
Saint Laurent’s Ordinary Day, Wonyoung joins Tommy Jeans, and more.
Summertime dreaming seems to be the theme of the week, with the likes of Alaïa’s latest Archetypes campaign starring Binx Walton and Anok Yai in the South of France as well as Saint Laurent’s vision of An Ordinary Day, that upends a suburban picnic into a display of high fashion. Speaking of picnics and spending time outdoors, Burberry’s latest iteration of their long standing collaboration with Highgrove Gardens is also available. The wildflower-inspired pieces, as imagined by artist Helen Bullock, will have you wishing for a green thumb of your own. And what is warm weather without sandals? For Larroudé, this is the perfect time to launch their latest initiative, which partners the footwear brand with fellow designers to create capsule collections that combine the best of both worlds. Kicking off with Chloe Gosselin, the styles were made for poolside lounging and sultry nights.
Read on to learn more and catch up on what else you might have missed.
An Ordinary Day With Saint Laurent
What would a regular summer day look like in Anthony Vaccarello’s Saint Laurent world? Surprisingly, pretty normal, albeit with very good clothes. For the brand’s summer highlights campaign, fitting titled An Ordinary Day, Martin Parr shoots scenes in a suburban home and backyard. Models gather around a picnic table clad in floor length skirts and brocade jackets while another scene shows bejeweled heels tossed to the side with a child’s stuffed animals. It’s all so very mundane yet in contrast to the high glamour looks, it’s enough to make your wonder why not wear a cocktail dress by the pool or shove some farmer’s market leeks into your leopard tote bag?
Alaïa’s Endless Summer Dream
How does an Alaïa woman spend the hottest days of the year? By looks of Binx Walton and Anok Yai, stars of the brand’s Summer Fall 2025 Archetypes campaign, lounge about a pool in a dreamlike setting somewhere in the South of France. Shot by Tyrone Lebon, the images evoke stills from a film and create silhouettes that unfold like sculptures. From the arches to the lounge chairs to the floaters, the geometric shapes hark back to the collection pieces themselves. Case in point the spiral skirts and dresses that sweep across the body to create interesting shapes or the bustiers that hug and cinch. Even the accessories, like the sleek lines of the Teckel bag to the playful Le Cœur lend a sense of line and form to an outfit, adding structure to a time of the year when days get hazy and hours seem to pass by in mere moments.
A Royal Garden Inspired Burberry Collection
In the latest iteration of Burberry’s continuing partnership with Highgrove Gardens, the private residence of King Charles III and Queen Camilla, comes the Highgrove x Burberry collection. Featuring designs inspired by the walled Kitchen Garden at Highgrove, artist Helen Bullock captures the beauty of wildflowers across 28 menswear, womenswear, and accessory pieces. Made with sustainable materials like certified wool and organic silk, the collection reflects Burberry’s commitment to nature and heritage. A star-studded campaign featuring actors Elizabeth McGovern, Laura Carmichael, and Ṣọpẹ́ Dìrísù brings these vibrant designs to life in a British country house setting, making this partnership a truly British celebration.
Jang Won-Young Stars in Tommy Jeans’ Newest Campaign
Are the creative minds behind Tommy Hilfiger secretly huge K-pop fans? After working with the likes of Stray Kidz and Blackpink’s Jisoo , the latest addition to their lineup is IVE’s Jang Won-Young. As the star of their new Tommy Jeans Summer 2025 campaign, Jang embodies the brand’s ethos of confidence, creativity, and self-expression, bringing American style to a global audience. Captured by photographer Mok Jung-Wook, the campaign features vibrant pieces in classic Tommy colours, like red, white, and blue tees, alongside playful silhouettes. The collection is available worldwide now, check it out at tommy.com.
McQueen Pre-Fall 2025 is All About London’s Soho
Nestled in the beating heart of London, lives a kind of mythical enclave. They call it Soho. But it’s the eclectic cast of characters that bustle within it that make it. It’s a liminal place, where writers, poets and transient figures gather and linger – Francis Bacon, Caroline Blackwood, Lucian Freud and Elizabeth Smart to name a few. A place that has birthed a lineage of thinkers and artists in, as McQueen puts it, “sharp-collared shirting, cloaked in broad-shouldered coats.” Soho takes center stage in the brand’s AW25 pre-collection campaign.
Photographed by Theo Sion at The Coach & Horses – an emblematic 1950s pub where counterculture meshed with tradition – models bumble about with purposeful nonchalance. Donning rearticulated naval tailoring the men embody dandy pub-goers while the women move through the haze of a sulphuric-lit room sporting lace-trimmed satin slips, structured dresses and sharp tailoring. Silhouettes are cinched; pulled taut with a light luster. On one bodysuit tattoos are traced in metallic bullion and twisted bugle beads, while blousons hang loose over deep indigo denim. Accessories echo the era – T-Bar mules, 1950s subculture boots and the Skull Flower bag clutched like an ancient relic. The models are flanked by Soho George, a dapper denizen with a coffee in hand and Florence Joelle, a sultry local chanteuse, respectively. Each vignette celebrating the spirit of Soho today.
A Look Into Armani / Casa’s Craftsmanship
Have you ever wondered how Armani / Casa creates the minimalist home pieces that they’ve come to be known for? The brand hosted a special evening earlier this week in both New York and Los Angeles, inviting the artisans who are masters of three techniques to provide guests a closer look into how exactly that chair or table was created. Midollino celebrates the art of wicker, utilizing woven detailing to create a three-dimensional texture as seen in the legs of their cabinets and coffee tables. Orsini Glass, inspired by the Neoclassical architectural details of Palazzo Orsini evokes the water green walls and golden stuccos by hand painting tempered glass and finishing with gold leaf. And finally, the shell mosaic technique, first seen at Salone de Mobile in 2023, is a celebration of mother-of-pearl. The notoriously fragile material requires precision cutting and careful handling upon assembly to create a textured and iridescent finish. As seen on the Sofia chair or Vega console, these are the truly special pieces.
A Made-to-Order Collection in Honor of Fendi’s 100th Year Anniversary
When you’re marking a century in existence, it warrants a big celebration. For Fendi, that includes a traveling experience aptly titled The World of Fendi 2025 that’ll circle the globe with stops in Miami, Seoul, Suzhou, and Rome. One unique feature uniting all the locations? A made-to-order ceremony which allows clients to witness the craftsmanship behind key pieces that define the brand. In addition they’ll be able to order special creations that are re-editions of iconic archival bags and fur designs. From the likes of the Baguette to the Spy to the Peekaboo to deep cuts like the Adele and the La Pasta, the new handbag iterations will come in crocodile leather, with the option of selecting from ten different hues for a customized design. Fans of the brand’s fur creations will be able to select from ten fur creations from the sporty bomber Color Pequin made in 1967 to Dualism design in 1983 which like the name implies mixes sable and mink for an interplay of textures. To round out the unique offerings comes high jewelry, as designed by Artistic Director of Jewelry, Delfina Delettrez Fendi. Radici Romane features opulent yet minimalist pieces that appear to defy gravity while Les Cinq Doigts d’une Main features statement rings inspired by Karl Lagerfeld’s 1974 sketch of the five Fendi sisters.
Loro Piana Doubles Down on Supporting Mongolian Herders
Some of the world’s best cashmere is cultivated in one specific place in the world: Mongolia. With that in mind, Loro Piana unveiled Resilient Threads, a five-year initiative to bolster the country’s cashmere cooperatives, herding communities, and Eastern Steppe biodiversity. Building on over 40 years of partnership with Mongolian herders, the program addresses climate challenges whilst promoting sustainable livelihoods and preserving cultural traditions. Key initiatives include the establishment of a mobile One Health Hub and a biodiversity center, aligning with their environmental goals to protect our ecosystems. By combining sustainability, animal welfare, and community empowerment, Resilient Threads showcases Loro Piana’s dedication to responsible luxury and the preservation of our world.
J.Crew’s New Collaboration? Alighieri Jewelry
No one does a more clever collab quite like J.Crew. The latest brand to partner up with the retailer? London-based jewellery brand Alighieri. The two have unveiled a limited-edition collection blending maritime heritage and seaside adventures. Featuring hand-carved pieces crafted in London’s Hatton Garden, the collection showcases Alighieri’s signature molten fish motif in 24k gold-plated recycled bronze, paired with J.Crew’s classic coastal aesthetic. From golden medallions to summer-ready shirts, this collaboration captures the joy of sunny summers and coastal trips.
Studio Larroudé Debuts
Fans of Larroudé’s stylish designs will be happy to note that the shoe brand is launching Studio Larroudé, their new designer residency program. Created as a way to offer production, sales, marketing, and press support while allowing for full creativity from the guest designer, it’s the best of both worlds. The initiative kicks off this week with Chloe Gosselin by Studio Larroudé. Consisting of four styles from mules to slides to stacked heel sandals, they’re colorful yet practical for all of your summer dressing needs. And this is just the start, with more collaborations to come this year. Shop it here.
